⚡ Online Marketplaces in the United States

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 4.1% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in the United States in 2025, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 59.1% share.
It is followed by Houzz with 9% and Etsy with 8.1%.

Amazon 59.1%
Houzz 9%
Etsy 8.1%
eBay 5.1%
Lazada 4.3%
Angi 3.9%
HomeAdvisor 2.1%
WeddingWire 2.1%
The Knot 2%
Walmart 1.8%
Redbubble 1.5%
Gumroad 1.3%
Zazzle 1.2%
Envato Market 0.9%
ezCater 0.8%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Houzz ^(-3)
6. Angi ^(-9)
7. HomeAdvisor ^(-21)
8. WeddingWire ^(-14)
9. The Knot ^(-16)
10. Walmart ^(-9)
11. Redbubble ^(-7)
12. Gumroad ^(-4)
13. Zazzle ^(-10)
15. ezCater ^(-21)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 63 marketplaces used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	59.1%
2	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	9%
3	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	8.1%
4	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	5.1%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	4.3%
6	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	3.9%
7	HomeAdvisor Denver, Colorado, United States A digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.	2.1%
8	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	2.1%
9	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	2%
10	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	1.8%
11	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.5%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.3%
13	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.2%
14	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.9%
15	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	0.8%
16	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.7%
17	Thumbtack San Francisco, California, United States A home services website that connects customers with local professionals.	0.7%
18	ReverbNation Singapore A social networking site for musicians.	0.6%
19	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.5%
20	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.5%
21	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.5%
22	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.4%
23	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.4%
24	Shopee Singapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	0.3%
25	JD Beijing, China A large Chinese business-to-consumer marketplace.	0.3%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 486,356 websites from the United States.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.