⚡ Online Marketplaces in the United States

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 2.4% of websites from the United States.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in the United States in 2025, based on market share.

The most popular is Amazon with an impressive share of 42.7%, followed by Houzz with 14.8% and Etsy with 11.7%.

Amazon 42.7%
Houzz 14.8%
Etsy 11.7%
Angi 6.2%
eBay 4.9%
WeddingWire 3.5%
The Knot 3.3%
HomeAdvisor 3.2%
Redbubble 2.5%
Zazzle 2.3%
Gumroad 2.3%
Lazada 2.2%
Envato Market 2.1%
ezCater 1.3%
Walmart 1.2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Houzz ^(-1)
4. Angi ^(-5)
6. WeddingWire ^(-12)
7. The Knot ^(-14)
8. HomeAdvisor ^(-14)
9. Redbubble ^(-8)
10. Zazzle ^(-10)
11. Gumroad ^(-3)
14. ezCater ^(-18)
15. Walmart ^(-16)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 58 marketplaces used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	AmazonSeattle, Washington, United States A marketplace where online merchants can market and sell goods.	42.7%
2	HouzzPalo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals.	14.8%
3	EtsyNew York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	11.7%
4	AngiDenver, Colorado, United States A digital marketplace for home services.	6.2%
5	eBaySan Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	4.9%
6	WeddingWireChevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	3.5%
7	The KnotChevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	3.3%
8	HomeAdvisorDenver, Colorado, United States A digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.	3.2%
9	RedbubbleMelbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	2.5%
10	ZazzleRedwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2.3%
11	GumroadSan Francisco, California, United States An online marketplace for creators and digital entrepreneurs.	2.3%
12	LazadaSingapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	2.2%
13	Envato MarketMelbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.1%
14	ezCaterBoston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	1.3%
15	WalmartBentonville, Arkansas, United States An American discount department store chain and online retailer.	1.2%
16	ThumbtackSan Francisco, California, United States A home services website that connects customers with local professionals.	1%
17	ArtStationCary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.7%
18	Home DepotAtlanta, Georgia, United States A retailer of home improvement products.	0.6%
19	Fine Art AmericaSanta Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service.	0.5%
20	BarkLondon, United Kingdom An online marketplace that connects customers with local and online professionals.	0.4%
21	TaobaoHangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.4%
22	CraigslistSan Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.4%
23	FaireSan Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.3%
24	ShopeeSingapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	0.3%
25	JDBeijing, China A large Chinese business-to-consumer marketplace.	0.3%

Data updated October 12, 2025

👉 See Also

🔗 Links
- ⚡Stores

When interpreting and using the results, please read our methodology and disclaimer.