⚡ Online Marketplaces in the United States

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, online marketplaces are detected on 3.9% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in the United States in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 57.7% share.
It is followed by Houzz with 9.3% and Etsy with 7.9%.

Amazon 57.7%
Houzz 9.3%
Etsy 7.9%
eBay 5.8%
Lazada 4.3%
Angi 3.9%
WeddingWire 2.1%
HomeAdvisor 2.1%
The Knot 2%
Walmart 1.9%
Redbubble 1.5%
Gumroad 1.3%
Zazzle 1.3%
Envato Market 0.9%
ezCater 0.8%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Houzz ^(-3)
6. Angi ^(-11)
7. WeddingWire ^(-18)
8. HomeAdvisor ^(-23)
9. The Knot ^(-21)
10. Walmart ^(-8)
11. Redbubble ^(-10)
12. Gumroad ^(-3)
13. Zazzle ^(-16)
15. ezCater ^(-24)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 63 marketplaces used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	57.7%
2	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	9.3%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.9%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.8%
5	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	4.3%
6	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	3.9%
7	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	2.1%
8	HomeAdvisor Denver, Colorado, United States A digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.	2.1%
9	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	2%
10	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	1.9%
11	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.5%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.3%
13	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	1.3%
14	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.9%
15	ezCater Boston, Massachusetts, United States An online marketplace that connects businesses with restaurants and caterers.	0.8%
16	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	0.7%
17	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	0.7%
18	Thumbtack San Francisco, California, United States A home services website that connects customers with local professionals.	0.7%
19	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	0.6%
20	Craigslist San Francisco, California, United States An online platform featuring local classified advertisements and community forums, organized by geographic location and category for goods, services, jobs, housing, and discussions.	0.6%
21	ReverbNation Singapore A social networking site for musicians.	0.6%
22	Faire San Francisco, California, United States A wholesale marketplace that connects over 250,000 retailers with the world's best independent brands.	0.5%
23	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.4%
24	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.4%
25	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.4%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 505,940 websites from the United States.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.