⚡ Push Notifications in Malaysia

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our data, push notification platforms are detected on 2.5% of websites from Malaysia.

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in Malaysia in 2026, based on market share.

The most popular is Klaviyo with a share of 26.7%, followed by OneSignal with 24.2% and Baidu Cloud Push with 11.3%.

Klaviyo 26.7%
OneSignal 24.2%
Baidu Cloud Push 11.3%
iZooto 10%
Firebase Cloud Messaging 7.1%
Salesforce Marketing Cloud 6.7%
Omnisend 5%
Webpushr 2.5%
MoEngage 2.5%
Pusher 1.7%
WonderPush 1.3%
VWO Engage 1.3%
PushAlert 0.4%
Subscribers 0.4%
SendPulse 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
4. iZooto ^(-9)
5. Firebase Cloud Messaging ^(-1)
9. MoEngage ^(-7)
12. VWO Engage ^(-5)
13. PushAlert ^(-7)
14. Subscribers ^(-7)
16. Customer.io ^(-2)
17. WebEngage ^(-5)

✨ Best Push Notification Platforms

Below is a more detailed list of 18 push notification platforms used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	26.7%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	24.2%
3	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	11.3%
4	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	10%
5	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	7.1%
6	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	6.7%
7	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	5%
8	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	2.5%
9	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	2.5%
10	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	1.7%
11	WonderPush Paris, France A push notifications platform for web and mobile that offers fast delivery, GDPR compliance and full-featured messaging starting at €1 per month. €1+/month	1.3%
12	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	1.3%
13	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.4%
14	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.4%
15	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.4%
16	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.4%
17	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.4%
18	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.4%

👉 See Also

🌎 Push Notifications in other countries
- China
- Japan
- Korea

Data is based on the analysis of 9,736 websites from Malaysia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.