⚡ Social Media in Australia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, social media platforms are used on 61.7% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Australia in 2026, based on market share.

The most popular is Facebook with an impressive share of 87.7%, followed by Instagram with 64.6% and LinkedIn with 38.6%.

Facebook 87.7%
Instagram 64.6%
LinkedIn 38.6%
X 37.4%
TikTok 6%
Pinterest 3.8%
WhatsApp 0.9%
SoundCloud 0.8%
Flickr 0.5%
Tumblr 0.5%
Bluesky 0.4%
Linktree 0.3%
Threads 0.3%
Discord 0.2%
Behance 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn ^(-1)
5. TikTok ^(-1)
6. Pinterest ^(-1)
8. SoundCloud ^(-4)
9. Flickr ^(-2)
10. Tumblr ^(-6)
11. Bluesky ^(-4)
12. Linktree ^(-14)
13. Threads ^(-8)
15. Behance ^(-9)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 63 social media platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	87.7%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	64.6%
3	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	38.6%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	37.4%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	3.8%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	0.9%
8	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.8%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.5%
10	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
11	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.4%
12	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.3%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
15	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%
16	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.2%
17	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
18	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
19	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
20	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.1%
21	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.1%
22	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.1%
23	Weibo Beijing, China A Chinese microblogging website. Free	0.1%
24	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.09%
25	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.08%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 73,682 websites from Australia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.