⚡ Social Media in Colombia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Colombia is a South American country with a population of over 52 million people.

According to our data, social media platforms are used on 79.2% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Colombia in 2026, based on market share.

The most popular is Facebook with an impressive share of 84%, followed by Instagram with 80.7% and X with 48.5%.

Facebook 84%
Instagram 80.7%
X 48.5%
WhatsApp 47%
LinkedIn 30.9%
TikTok 20.1%
Pinterest 1.4%
Telegram 1.3%
Flickr 1.1%
SoundCloud 1%
Behance 0.8%
Threads 0.5%
Linktree 0.2%
Discord 0.1%
Medium 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

4. WhatsApp ^(-1)
9. Flickr ^(-2)
10. SoundCloud ^(-2)
11. Behance ^(-13)
12. Threads ^(-9)
13. Linktree ^(-13)
15. Medium ^(-12)
17. QQ ^(-2)
22. Substack ^(-8)
23. Academia ^(-22)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 32 social media platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	84%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	80.7%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	48.5%
4	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	47%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	30.9%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	20.1%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	1.4%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.3%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.1%
10	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1%
11	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.8%
12	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
13	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.1%
15	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
16	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.1%
17	QQ Shenzhen, China A Chinese instant messaging software platform. Free	0.08%
18	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.08%
19	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.06%
20	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.04%
21	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.04%
22	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.04%
23	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.04%
24	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.04%
25	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	0.04%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 6,099 websites from Colombia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.