⚡ Social Media in India

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 62.4% of websites from India.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in India in 2025, based on market share.

The most popular is Facebook with an impressive share of 83.8%, followed by X with 62.3% and Instagram with 59.8%.

Facebook 83.8%
X 62.3%
Instagram 59.8%
LinkedIn 48.5%
WhatsApp 27.6%
Pinterest 5.2%
Telegram 3.3%
Tumblr 1%
Flickr 0.6%
Medium 0.5%
Reddit 0.4%
Threads 0.3%
SoundCloud 0.3%
Quora 0.3%
SlideShare 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

2. X ^(-1)
7. Telegram ^(-1)
8. Tumblr ^(-7)
9. Flickr ^(-2)
10. Medium ^(-11)
11. Reddit ^(-7)
12. Threads ^(-12)
14. Quora ^(-28)
15. SlideShare ^(-18)
17. Linktree ^(-9)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 65 social media platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	FacebookMenlo Park, California, United States A social media platform owned by Meta.	83.8%
2	XBastrop, Texas, United States A social media platform that allows users to post short messages called "tweets".	62.3%
3	InstagramMenlo Park, California, United States A photo and video-sharing social media platform owned by Meta.	59.8%
4	LinkedInMountain View, California, United States A business and employment-focused social media platform.	48.5%
5	WhatsAppMenlo Park, California, United States An instant messaging service owned by Meta.	27.6%
6	PinterestSan Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards.	5.2%
7	TelegramDubai, United Arab Emirates A cloud-based mobile and desktop messaging app with a focus on security and speed.	3.3%
8	TumblrSan Francisco, California, United States A blogging and social media platform currently owned by Automattic.	1%
9	FlickrMountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos.	0.6%
10	MediumSan Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience.	0.5%
11	RedditSan Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting.	0.4%
12	ThreadsMenlo Park, California, United States A microblogging and social media platform from Meta.	0.3%
13	SoundCloudBerlin, Germany A music streaming and distribution platform.	0.3%
14	QuoraMountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics.	0.3%
15	SlideShareSan Francisco, California, United States A social media platform where people share presentations and infographics.	0.2%
16	DiscordSan Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.	0.2%
17	LinktreeMelbourne, Victoria, Australia A social media landing page service.	0.2%
18	TikTokHaidian, Beijing, China A Chinese video-focused social media platform.	0.2%
19	Mastodon A decentralized social network running on independent servers and powered by Mastodon open source software.	0.1%
20	SnapchatSanta Monica, California, United States A messaging and social networking app for smartphones.	0.1%
21	VKMoscow, Russia A Russian social media and social networking service.	0.1%
22	Stack OverflowNew York, United States A question-and-answer platform for programmers.	0.08%
23	FlipboardPalo Alto, California, United States A social news aggregator and content discovery platform.	0.08%
24	SubstackSan Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization.	0.07%
25	YelpSan Francisco, California, United States A crowd-sourced review platform where people can write reviews about local businesses.	0.05%

Data updated September 8, 2025

When interpreting and using the results, please read our methodology and disclaimer.