⚡ Social Media in India

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

India is a South Asian country with a population of over 1.4 billion people.

According to our data, social media platforms are used on 62.8% of websites from India.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in India in 2026, based on market share.

The most popular is Facebook with an impressive share of 84.2%, followed by Instagram with 64.3% and X with 61.7%.

Facebook 84.2%
Instagram 64.3%
X 61.7%
LinkedIn 48.5%
WhatsApp 28.5%
Pinterest 4.8%
Telegram 3.8%
Tumblr 0.9%
Behance 0.8%
Threads 0.5%
Reddit 0.5%
Flickr 0.5%
Medium 0.5%
Quora 0.3%
SoundCloud 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in India than worldwide.
Differences between global and country rankings are shown in parentheses.

6. Pinterest ^(-1)
7. Telegram ^(-1)
8. Tumblr ^(-8)
9. Behance ^(-11)
10. Threads ^(-11)
11. Reddit ^(-8)
13. Medium ^(-14)
14. Quora ^(-28)
17. Linktree ^(-9)
19. SlideShare ^(-16)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 66 social media platforms used on sites from India, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	84.2%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	64.3%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	61.7%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	48.5%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	28.5%
6	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	4.8%
7	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	3.8%
8	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.9%
9	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.8%
10	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
11	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.5%
12	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.5%
13	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.5%
14	Quora Mountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics. Free$6.99/month	0.3%
15	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
16	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	0.2%
17	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
18	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
19	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.2%
20	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.1%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
22	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.1%
23	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.1%
24	Stack Overflow New York, United States A question-and-answer platform for programmers. Free$7.70+/user/month	0.07%
25	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.07%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 59,724 websites from India.
Statistics were last calculated on January 28, 2026.
For details, see our methodology and disclaimer.