⚡ Social Media in Italy

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Italy is a Southern European country with a population of around 59 million people.

According to our data, social media platforms are used on 61.2% of websites from Italy.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Italy in 2026, based on market share.

The most popular is Facebook with an impressive share of 85.7%, followed by Instagram with 64.3% and X with 35.2%.

Facebook 85.7%
Instagram 64.3%
X 35.2%
LinkedIn 32.3%
WhatsApp 10.6%
TikTok 4.6%
Telegram 3.4%
Pinterest 2.4%
Flickr 1.5%
Behance 0.7%
SoundCloud 0.5%
Tumblr 0.5%
Threads 0.4%
Mastodon 0.2%
Linktree 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Italy than worldwide.
Differences between global and country rankings are shown in parentheses.

7. Telegram ^(-1)
9. Flickr ^(-2)
10. Behance ^(-10)
11. SoundCloud ^(-1)
12. Tumblr ^(-4)
13. Threads ^(-8)
14. Mastodon ^(-11)
15. Linktree ^(-11)
16. Substack ^(-14)
19. SlideShare ^(-16)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 63 social media platforms used on sites from Italy, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	85.7%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	64.3%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	35.2%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	32.3%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	10.6%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	4.6%
7	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	3.4%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.4%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.5%
10	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.7%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.5%
12	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.4%
14	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
15	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
16	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.2%
17	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
18	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.2%
19	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.1%
20	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.1%
21	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
22	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.1%
23	Weibo Beijing, China A Chinese microblogging website. Free	0.09%
24	Academia San Francisco, California, United States A social networking platform for academics to share research papers. Free$499/year	0.07%
25	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.06%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 80,952 websites from Italy.
Statistics were last calculated on February 3, 2026.
For details, see our methodology and disclaimer.