⚡ Social Media in Portugal

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Portugal is a Southern European country with a population of around 10.3 million people.

According to our data, social media platforms are used on 63.8% of websites from Portugal.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Portugal in 2026, based on market share.

The most popular is Facebook with an impressive share of 87.1%, followed by Instagram with 68.7% and LinkedIn with 39.6%.

Facebook 87.1%
Instagram 68.7%
LinkedIn 39.6%
X 32.2%
WhatsApp 7.8%
TikTok 5.6%
Pinterest 2.7%
Telegram 1.3%
Behance 1.3%
Flickr 1.2%
SoundCloud 0.7%
Tumblr 0.5%
Discord 0.5%
Bluesky 0.4%
Linktree 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Portugal than worldwide.
Differences between global and country rankings are shown in parentheses.

3. LinkedIn ^(-1)
9. Behance ^(-15)
10. Flickr ^(-1)
11. SoundCloud ^(-1)
12. Tumblr ^(-4)
14. Bluesky ^(-1)
15. Linktree ^(-11)
16. Threads ^(-5)
17. Medium ^(-10)
18. Mastodon ^(-7)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 51 social media platforms used on sites from Portugal, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	87.1%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	68.7%
3	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	39.6%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	32.2%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	7.8%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	5.6%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.7%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.3%
9	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	1.3%
10	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.2%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.7%
12	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.5%
14	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.4%
15	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.4%
16	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
17	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.3%
18	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.2%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
20	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.1%
21	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.09%
22	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.08%
23	Google Groups Mountain View, California, United States A Google service that provides discussion groups for people sharing common interests. Free	0.06%
24	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.06%
25	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 14,630 websites from Portugal.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.