⚡ Social Media in Russia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 41.3% of websites from Russia.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in Russia in 2025, based on market share.

The most popular is VK with an impressive share of 66.5%, followed by Telegram with 45% and Facebook with 25%.

VK 66.5%
Telegram 45%
Facebook 25%
Instagram 20.9%
X 20.1%
WhatsApp 19%
OK.ru 14%
Viber 3.9%
Zen 3.5%
LinkedIn 2.2%
SoundCloud 1.7%
TikTok 1.4%
Pinterest 0.8%
Discord 0.7%
Flickr 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. VK ^(-8)
2. Telegram ^(-6)
7. OK.ru ^(-15)
8. Viber ^(-11)
9. Zen ^(-28)
11. SoundCloud ^(-2)
14. Discord ^(-2)
17. TenChat ^(-61)
19. Steam Community ^(-24)
20. Medium ^(-1)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 55 social media platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	VKMoscow, Russia A Russian social media and social networking service.	66.5%
2	TelegramDubai, United Arab Emirates A cloud-based mobile and desktop messaging app with a focus on security and speed.	45%
3	FacebookMenlo Park, California, United States A social media platform owned by Meta.	25%
4	InstagramMenlo Park, California, United States A photo and video-sharing social media platform owned by Meta.	20.9%
5	XBastrop, Texas, United States A social media platform that allows users to post short messages called "tweets".	20.1%
6	WhatsAppMenlo Park, California, United States An instant messaging service owned by Meta.	19%
7	OK.ruMoscow, Russia A Russian social networking service.	14%
8	ViberTokyo, Japan A free, cross-platform instant messaging and calling application.	3.9%
9	ZenMoscow, Russia A Russian blogging and media publishing platform.	3.5%
10	LinkedInMountain View, California, United States A business and employment-focused social media platform.	2.2%
11	SoundCloudBerlin, Germany A music streaming and distribution platform.	1.7%
12	TikTokHaidian, Beijing, China A Chinese video-focused social media platform.	1.4%
13	PinterestSan Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards.	0.8%
14	DiscordSan Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.	0.7%
15	FlickrMountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos.	0.3%
16	TumblrSan Francisco, California, United States A blogging and social media platform currently owned by Automattic.	0.3%
17	TenChatMoscow, Russia A Russian business-oriented social network.	0.2%
18	RedditSan Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting.	0.2%
19	Steam CommunityBellevue, Washington, United States A social networking site for gamers.	0.2%
20	MediumSan Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience.	0.1%
21	SteamBellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation.	0.1%
22	SubstackSan Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization.	0.06%
23	SlideShareSan Francisco, California, United States A social media platform where people share presentations and infographics.	0.05%
24	FlipboardPalo Alto, California, United States A social news aggregator and content discovery platform.	0.05%
25	MastodonBerlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software.	0.04%

Data updated October 6, 2025

When interpreting and using the results, please read our methodology and disclaimer.