⚡ Social Media in Russia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Russia is a Eurasian country with a population of around 144 million people.

According to our data, social media platforms are used on 44.2% of websites from Russia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Russia in 2026, based on market share.

The most popular is VK with an impressive share of 70.4%, followed by Telegram with 53.8% and WhatsApp with 19.8%.

VK 70.4%
Telegram 53.8%
WhatsApp 19.8%
Facebook 19.4%
Instagram 17.8%
OK.ru 17%
X 16%
Zen 5.7%
Viber 3.3%
LinkedIn 1.9%
TikTok 1.7%
SoundCloud 1.5%
Pinterest 0.8%
Behance 0.8%
Discord 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. VK ^(-8)
2. Telegram ^(-6)
3. WhatsApp ^(-2)
6. OK.ru ^(-16)
8. Zen ^(-24)
9. Viber ^(-11)
14. Behance ^(-10)
16. TenChat ^(-59)
20. Steam Community ^(-24)
21. Steam ^(-12)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 58 social media platforms used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	70.4%
2	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	53.8%
3	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	19.8%
4	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	19.4%
5	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	17.8%
6	OK.ru Moscow, Russia A Russian social networking service with more than 300 million registered users. Free	17%
7	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	16%
8	Zen Moscow, Russia A Russian blogging and media publishing platform.	5.7%
9	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	3.3%
10	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	1.9%
11	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	1.7%
12	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1.5%
13	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	0.8%
14	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.8%
15	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.7%
16	TenChat Moscow, Russia A Russian business-oriented social network. Free20,000 RUB/year	0.2%
17	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.2%
18	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
20	Steam Community Bellevue, Washington, United States A social networking site for gamers. Free	0.1%
21	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.1%
22	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
23	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.07%
24	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.05%
25	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.04%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 90,449 websites from Russia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.