⚡ Social Media in the United States

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, social media platforms are used on 55.5% of websites from the United States.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in the United States in 2026, based on market share.

The most popular is Facebook with an impressive share of 84.1%, followed by Instagram with 58.1% and X with 56.9%.

Facebook 84.1%
Instagram 58.1%
X 56.9%
LinkedIn 35.8%
Pinterest 11.6%
TikTok 6.5%
Yelp 3.9%
Flickr 1.3%
WhatsApp 1.1%
Bluesky 1.1%
SoundCloud 1%
Tumblr 1%
Telegram 0.9%
Discord 0.9%
Reddit 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

5. Pinterest ^(-2)
7. Yelp ^(-7)
8. Flickr ^(-3)
10. Bluesky ^(-5)
11. SoundCloud ^(-1)
12. Tumblr ^(-4)
15. Reddit ^(-3)
16. Threads ^(-5)
17. Substack ^(-13)
18. Mastodon ^(-7)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 82 social media platforms used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	84.1%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	58.1%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	56.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	35.8%
5	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	11.6%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.5%
7	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	3.9%
8	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.3%
9	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	1.1%
10	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	1.1%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	1%
12	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	1%
13	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.9%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.9%
15	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.7%
16	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
17	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.5%
18	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.4%
19	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.4%
20	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.4%
21	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.3%
22	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.2%
23	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.2%
24	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.2%
25	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	0.1%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 545,779 websites from the United States.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.