Substack
Substack is a social media platform for writers and journalists that supports subscription newsletters and monetization.
According to our data, Substack ranks 28th among the social media platforms we track.
It has 0.2% of the social media market share and is present on 0.1% of all websites.
- 🏠 Website
- 👨👩👦👦 Community
Reddit💸 Pricing
Substack is available in both free and paid versions.
📊 Rankings and Market Share
- Social Media
- Rank: 28
- Market share: 0.2%
- Subscriptions
- Rank: 4
- Market share: 7.2%
- Email Marketing
- Rank: 10
- Market share: 1.9%
🏆 Substack Awards
- 🥉 Third most popular in Italy in the Subscriptions category.
- 🥉 Third most popular in Brazil in the Subscriptions category.
- ⭐ 4th most popular in the United States in the Subscriptions category.
- ⭐ 4th most popular in the United Kingdom in the Subscriptions category.
- ⭐ 4th most popular in France in the Subscriptions category.
- ⭐ 4th most popular in the Netherlands in the Subscriptions category.
- ⭐ 4th most popular in India in the Subscriptions category.
- ⭐ 4th most popular in Japan in the Subscriptions category.
- ⭐ 6th most popular in Japan in the Email Marketing category.
- ⭐ 8th most popular in the United States in the Email Marketing category.
⚡ Sites Using Substack
We have data on 3,294 websites that use the Substack social media platform. Here is a list of some of the top ranked ones.
The highest rated site using Substack is theconversation.com.
| # | Website | 🔗 | Rank | Country | Language |
|---|---|---|---|---|---|
| 1 | theconversationus | #263 | United States | English | |
| 2 | marcstein | #1,223 | United States | American English | |
| 3 |  podcasts.apple.com |
api | United States | American English | |
| 4 | tobystanding | #1,581 | United States | American English | |
| 5 | ortile | #1,879 | United States | American English | |
| 6 | xataka | #2,064 | Spain | Spanish | |
| 7 | #2,203 | United Kingdom | American English | ||
| 8 | orzobimbo | #2,349 | American English | ||
| 9 | dagospia | #2,799 | Italy | Italian | |
| 10 | lajornadainternacional | #3,068 | Mexico | Spanish | |
| 11 | #4,292 | United States | American English | ||
| 12 | johto | #4,637 | American English | ||
| 13 | renttherunway | #6,435 | English | ||
| 14 | thomasbarrie | #6,544 | United Kingdom | British English | |
| 15 | wondertools | #6,613 | United States | English | |
| 16 | alexberenson | #7,917 | English | ||
| 17 | chrisbray | #8,275 | United States | English | |
| 18 | nameberry | #8,487 | American English | ||
| 19 | wondertools | #9,069 | Russia | English | |
| 20 | collectiveworld | #10,200 | United States | American English |
📈 Usage Statistics
Most of the sites that use Substack:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Blogs/Wiki category.
Most of the sites using Substack are from the United States and the United Kingdom.
- United States 57.4%
- United Kingdom 9.1%
- Canada 3.9%
- Italy 3.5%
- France 2.8%
- Netherlands 2.3%
- Australia 2.2%
- Germany 2.2%
- Spain 1.7%
- Other 14.9%
Most Substack users speak English.
- English 87%
- Spanish 2.6%
- Italian 2.6%
- French 1.6%
- Portuguese 1.3%
- German 0.7%
- Dutch 0.6%
- Japanese 0.5%
- Czech 0.4%
- Other 2.7%
The Substack social media platform is especially popular on .com and .org top-level domains.
- .com 63.2%
- .org 9.5%
- .net 4.5%
- .co.uk 1.8%
- .it 1.7%
- .ca 1.2%
- .co 1%
- .info 0.9%
- .me 0.7%
- Other 15.5%
The primary market segments for websites utilizing Substack include blogs and wiki, entertainment, and business.
- Blogs/Wiki 28.8%
- Entertainment 8%
- Business 7.3%
- Marketing/Merchandising 7.3%
- General News 5.9%
- Education/Reference 5.5%
- Politics/Opinion 4.9%
- Sports 4.4%
- Internet Services 2.5%
- Other 25.4%
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Facebook💬 Frequently Asked Questions
What is the company behind Substack?
Substack is owned by Substack Inc., headquartered in San Francisco, California, United States.
Can I use Substack for free?
Yes, there is a free version with limited functionality.
Which country uses Substack the most?
The majority of Substack users are from the United States.
Who uses Substack?
According to our data, Substack is used on thousands of sites, including theconversation.com,
si.com, and
podcasts.apple.com.
Do academic institutions use Substack?
Yes. Overall, we know of 2 academic websites in the United States that use Substack.
How does Substack stack up against the competition?
Substack is a moderately popular social media platform, ranking ahead of 58 other social media platforms we track.
👉 See Also
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Substack