⚡ A/B Testing in Bulgaria

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, A/B testing tools are used on 0.6% of websites from Bulgaria.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Bulgaria in 2026, based on market share.

The most popular is OptinMonster with a share of 20.5%, followed by VWO with 12.8% and PostHog with 10.3%.

🚀 Highlights

Here is a list of the top tools that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of 24 A/B testing tools used on sites from Bulgaria, ranked by their market share.

RankNameMarket share
1
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
2
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
3
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
4
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
5
OptiMonk
Debrecen, Hungary

A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
6
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
7
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
8
Intelligems
Middletown, Delaware, United States

A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates.

$99+/month
9
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
10
ConvertFlow
Coral Gables, Florida, United States

A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website.

$299+/month
11
Dynamic Yield
Purchase, New York, United States

An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email.

$35,000/year
12
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
13
Unbounce
Vancouver, British Columbia, Canada

A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding.

$99+/month
14
Webtrends Optimize
Egham, United Kingdom

An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools.

Free tier$179+/month
15
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
16
Convert
Claymont, Delaware, United States

An advanced A/B testing and personalization platform for websites and web apps.

$399+/month
17
SiteSpect
Auburndale, Massachusetts, United States

A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications.

$$$
18
Justuno
Fairfax, California, United States

An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior.

Free$39+/month
19
Shogun
Walnut, California, United States

An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools.

$39+/month
20
Zoho PageSense
Chennai, India

A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests.

$20+/month
21
Airship
San Francisco, California, United States

A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS.

$$$
22
FigPii
Chicago, Illinois, United States

A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing.

Free$149.99+/month
23
Convertful
Tortola, British Virgin Islands

A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more.

$9+/month
24
Omniconvert
Bucharest, Romania

A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys.

Free$273+/month

👉 See Also

Data is based on the analysis of 12,911 websites from Bulgaria.
Statistics were last calculated on .
For details, see our methodology and disclaimer.