⚡ A/B Testing in Romania

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Romania is a Southeastern European country with a population of around 19 million people.

According to our data, A/B testing tools are used on 1.1% of websites from Romania.

Statistics based on 19K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Romania in 2026, based on market share.

The most popular is Omniconvert with a share of 20%, followed by OptiMonk with 14.9% and VWO with 14%.

Omniconvert 20%
OptiMonk 14.9%
VWO 14%
PostHog 14%
OptinMonster 12.6%
Crazy Egg 7.4%
Convert 5.6%
Optimizely 5.1%
Dynamic Yield 2.8%
Adobe Target 2.3%
Kameleoon 2.3%
Nosto 1.9%
Unbounce 1.4%
AB Tasty 0.9%
Zoho PageSense 0.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Omniconvert ^(-28)
2. OptiMonk ^(-8)
9. Dynamic Yield ^(-12)
10. Adobe Target ^(-1)
11. Kameleoon ^(-9)
12. Nosto ^(-6)
13. Unbounce ^(-1)
16. Plerdy ^(-6)
20. Airship ^(-13)
21. ClickFunnels ^(-2)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 27 A/B testing tools used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	20%
2	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	14.9%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	14%
4	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	14%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	12.6%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	7.4%
7	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	5.6%
8	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	5.1%
9	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.8%
10	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.3%
11	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	2.3%
12	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.9%
13	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.4%
14	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.9%
15	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.9%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.9%
17	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	0.9%
18	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	0.9%
19	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.9%
20	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.9%
21	ClickFunnels Canton, Georgia, United States A web-based platform for building sales funnels, e-commerce stores, email campaigns, and online courses and communities. $97+/month	0.5%
22	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.5%
23	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.5%
24	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	0.5%
25	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.5%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,288 websites from Romania.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 27 were detected on websites from Romania.
Statistics were last calculated on November 3, 2026.
For more details, see our methodology and disclaimer.