⚡ A/B Testing in Romania

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Romania is a Southeastern European country with a population of around 19 million people.

According to our data, A/B testing tools are used on 1.1% of websites from Romania.

Statistics based on 16K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Romania in 2026, based on market share.

The most popular is Omniconvert with a share of 19.9%, followed by OptinMonster with 16.1% and OptiMonk with 16.1%.

Omniconvert 19.9%
OptinMonster 16.1%
OptiMonk 16.1%
VWO 14%
PostHog 9.1%
Crazy Egg 4.3%
Dynamic Yield 3.8%
Convert 3.2%
Optimizely 2.7%
Adobe Target 2.7%
Nosto 1.6%
Unbounce 1.1%
Kameleoon 1.1%
Airship 1.1%
Other 3.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Romania than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Omniconvert ^(-29)
2. OptinMonster ^(-1)
3. OptiMonk ^(-5)
7. Dynamic Yield ^(-14)
10. Adobe Target ^(-1)
11. Nosto ^(-5)
12. Unbounce ^(-2)
13. Kameleoon ^(-6)
14. Airship ^(-20)
16. Inspectlet ^(-8)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 29 A/B testing tools used on sites from Romania, ranked by their market share.

Rank	Name	Market share
1	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	19.9%
2	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	16.1%
3	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	16.1%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	14%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	9.1%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	4.3%
7	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	3.8%
8	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	3.2%
9	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.7%
10	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	2.7%
11	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	1.6%
12	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.1%
13	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.1%
14	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	1.1%
15	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	1.1%
16	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.5%
17	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.5%
18	Visually A no-code conversion rate optimization tool for Shopify that allows customers to A/B test, optimize, and personalize the user experience through a visual editor. $15+/month	0.5%
19	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.5%
20	Leadpages Minneapolis, Minnesota, United States A lead generation platform that allows users to create landing pages, collect email addresses with lead gen forms, offer lead magnets, process payments, and track analytics. $49+/month	0.5%
21	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	0.5%
22	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.5%
23	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	0.5%
24	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	0.5%
25	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.5%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 16,559 websites from Romania.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 29 were detected on websites from Romania.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.