⚡ A/B Testing in Bulgaria

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Bulgaria is a Southeastern European country with a population of around 6.5 million people.

According to our data, A/B testing tools are used on 0.6% of websites from Bulgaria.

Statistics based on 13K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Bulgaria in 2026, based on market share.

The most popular is OptinMonster with a share of 21%, followed by VWO with 13.6% and PostHog with 11.1%.

OptinMonster 21%
VWO 13.6%
PostHog 11.1%
Adobe Target 7.4%
OptiMonk 7.4%
Crazy Egg 6.2%
Optimizely 4.9%
Kameleoon 3.7%
Intelligems 3.7%
ConvertFlow 2.5%
Dynamic Yield 2.5%
Plerdy 2.5%
Unbounce 2.5%
Webtrends Optimize 2.5%
Other 8.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Bulgaria than worldwide.
Differences between global and country rankings are shown in parentheses.

1. OptinMonster ^(-2)
3. PostHog ^(-2)
4. Adobe Target ^(-7)
5. OptiMonk ^(-3)
8. Kameleoon ^(-12)
9. Intelligems ^(-5)
10. ConvertFlow ^(-24)
11. Dynamic Yield ^(-11)
12. Plerdy ^(-12)
14. Webtrends Optimize ^(-19)

✨ Best A/B Testing Tools

Below is a more detailed list of 24 A/B testing tools used on sites from Bulgaria, ranked by their market share.

Rank	Name	Market share
1	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	21%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	13.6%
3	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	11.1%
4	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	7.4%
5	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	7.4%
6	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	6.2%
7	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	4.9%
8	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	3.7%
9	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	3.7%
10	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	2.5%
11	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	2.5%
12	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2.5%
13	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.5%
14	Webtrends Optimize Egham, United Kingdom An enterprise-grade A/B testing and personalisation platform using conversion rate optimisation tools. Free tier$179+/month	2.5%
15	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	2.5%
16	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	2.5%
17	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	1.2%
18	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	1.2%
19	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	1.2%
20	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.2%
21	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	1.2%
22	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1.2%
23	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	1.2%
24	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	1.2%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 13,216 websites from Bulgaria.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 24 were detected on websites from Bulgaria.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.