⚡ A/B Testing in Hungary

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Hungary is a Central European country with a population of around 9.6 million people.

According to our data, A/B testing tools are used on 3.8% of websites from Hungary.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Hungary in 2026, based on market share.

The most popular is OptiMonk, which dominates the market with an overwhelming 82.6% share.
It is followed by VWO with 4.4% and Crazy Egg with 2.9%.

OptiMonk 82.6%
VWO 4.4%
Crazy Egg 2.9%
OptinMonster 2.3%
PostHog 2.1%
Optimizely 2.1%
Dynamic Yield 0.9%
Convert 0.8%
Adobe Target 0.7%
Oracle Maxymiser 0.6%
Convertful 0.6%
Kameleoon 0.6%
AB Tasty 0.5%
Zoho PageSense 0.4%
Ptengine 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

1. OptiMonk ^(-9)
7. Dynamic Yield ^(-14)
9. Adobe Target ^(-2)
10. Oracle Maxymiser ^(-31)
11. Convertful ^(-20)
12. Kameleoon ^(-8)
15. Ptengine ^(-2)
16. Plerdy ^(-6)
17. Inspectlet ^(-11)
18. FigPii ^(-19)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 29 A/B testing tools used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	82.6%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	4.4%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	2.9%
4	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.3%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	2.1%
6	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	2.1%
7	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.9%
8	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.8%
9	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	0.7%
10	Oracle Maxymiser Austin, Texas, United States A cloud-based software that enables marketers to test, target and personalize what a customer sees on a website or app, increasing engagement and revenue.	0.6%
11	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.6%
12	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	0.6%
13	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	0.5%
14	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.4%
15	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.4%
16	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.4%
17	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	0.2%
18	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	0.2%
19	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	0.2%
20	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	0.2%
21	Omniconvert Bucharest, Romania A complete conversion optimization solution that integrates A/B testing, personalization, overlays, and surveys. Free$273+/month	0.2%
22	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify that provides a visual page builder and A/B testing tools. $39+/month	0.1%
23	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.1%
24	ConvertFlow Coral Gables, Florida, United States A no-code funnel builder that allows you to create, personalize and A/B test high converting funnels for any website. $299+/month	0.1%
25	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.1%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,358 websites from Hungary.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 29 were detected on websites from Hungary.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.