⚡ A/B Testing in Latvia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our data, A/B testing tools are used on 1.1% of websites from Latvia.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Latvia in 2026, based on market share.

The most popular is VWO with a share of 21.4%, followed by Crazy Egg with 16.7% and OptinMonster with 11.9%.

🚀 Highlights

Here is a list of the top tools that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best A/B Testing Tools

Below is a more detailed list of 16 A/B testing tools used on sites from Latvia, ranked by their market share.

RankNameMarket share
1
VWO
Delhi, India

A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

$2,064+/year
2
Crazy Egg
La Mirada, California, United States

An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing.

$29+/month
3
OptinMonster
West Palm Beach, Florida, United States

A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

Free$7+/month
4
Nosto
Helsinki, Finland

The intelligent commerce experience platform that integrates with Shopify, Magento, Adobe Commerce, Shopware, BigCommerce and VTEX.

$$$
5
Adobe Target
San Jose, California, United States

Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

$50,000/year
6
Optimizely
New York, United States

A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery.

$36,000+/year
7
Inspectlet
Santa Clara, California, United States

A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics.

Free$39+/month
8
Roistat
Moscow, Russia

A Russian SaaS marketing analytics platform.

$239+/month
9
Webflow Optimize
San Francisco, California, United States

An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments.

$299+/month
10
Kameleoon
Paris, France

An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies.

$35,000+/year
11
Unbounce
Vancouver, British Columbia, Canada

A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding.

$99+/month
12
PostHog
San Francisco, California, United States

An open-source product analytics platform available as a self-hosted deployment or managed cloud service.

FreeOpen source$$$
13
OptiMonk
Debrecen, Hungary

A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing.

Free$29+/month
14
SiteSpect
Auburndale, Massachusetts, United States

A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications.

$$$
15
Plerdy
Lviv, Ukraine

A conversion rate optimization platform that includes analytics and A/B testing tools.

Free$21+/month
16
Ptengine
Tokyo, Japan

A complete marketing and analytics platform with A/B testing and heatmaps.

Free$49+/month

👉 See Also

Data is based on the analysis of 3,834 websites from Latvia.
Statistics were last calculated on .
For details, see our methodology and disclaimer.