⚡ A/B Testing in Latvia

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our data, A/B testing tools are used on 1.2% of websites from Latvia.

Statistics based on 4K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Latvia in 2026, based on market share.

The most popular is VWO with a share of 21%, followed by Crazy Egg with 17.7% and Optimizely with 12.9%.

VWO 21%
Crazy Egg 17.7%
Optimizely 12.9%
Nosto 9.7%
Adobe Target 6.5%
OptinMonster 6.5%
Intelligems 4.8%
Plerdy 4.8%
PostHog 3.2%
Roistat 3.2%
Ptengine 1.6%
OptiMonk 1.6%
SiteSpect 1.6%
Webflow Optimize 1.6%
Other 3.2%

🚀 Highlights

Here is a list of the top tools that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Optimizely ^(-2)
4. Nosto ^(-14)
5. Adobe Target ^(-6)
7. Intelligems ^(-5)
8. Plerdy ^(-14)
11. Ptengine ^(-6)
13. SiteSpect ^(-25)
14. Webflow Optimize ^(-5)
15. Inspectlet ^(-13)
17. Kameleoon ^(-3)

✨ Best A/B Testing Tools

Below is a more detailed list of 18 A/B testing tools used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	21%
2	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	17.7%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	12.9%
4	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	9.7%
5	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.5%
6	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	6.5%
7	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $69+/month	4.8%
8	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	4.8%
9	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	3.2%
10	Roistat Moscow, Russia A Russian SaaS marketing analytics platform. $239+/month	3.2%
11	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	1.6%
12	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.6%
13	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	1.6%
14	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	1.6%
15	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	1.6%
16	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	1.6%
17	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	1.6%
18	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.6%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 4,999 websites from Latvia.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 18 were detected on websites from Latvia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.