⚡ A/B Testing in the Philippines

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, A/B testing tools are used on 1.1% of websites from the Philippines.

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in the Philippines in 2026, based on market share.

The most popular is Optimizely with a share of 18.3%, followed by VWO with 18.3% and Crazy Egg with 16.7%.

Optimizely 18.3%
VWO 18.3%
Crazy Egg 16.7%
Shogun 11.7%
OptinMonster 8.3%
Adobe Target 6.7%
PostHog 5%
Justuno 5%
AB Tasty 3.3%
Inspectlet 3.3%
OptiMonk 3.3%
Shoplift 3.3%
Convertful 3.3%
Zoho PageSense 1.7%
Monetate 1.7%

🚀 Highlights

Here is a list of the top tools that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Optimizely ^(-3)
4. Shogun ^(-2)
6. Adobe Target ^(-5)
8. Justuno ^(-9)
9. AB Tasty ^(-3)
10. Inspectlet ^(-5)
12. Shoplift ^(-6)
13. Convertful ^(-16)
15. Monetate ^(-11)

✨ Best A/B Testing Tools

Below is a more detailed list of 16 A/B testing tools used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	18.3%
2	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	18.3%
3	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	16.7%
4	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	11.7%
5	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	8.3%
6	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	6.7%
7	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	5%
8	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	5%
9	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	3.3%
10	Inspectlet Santa Clara, California, United States A website analytics tool that helps businesses understand how visitors interact with their sites by capturing behavioral data beyond traditional metrics. Free$39+/month	3.3%
11	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.3%
12	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	3.3%
13	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	3.3%
14	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.7%
15	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.7%
16	Intelligems Middletown, Delaware, United States A data-driven profit optimization platform that helps e-commerce merchants optimize their content, prices, discounts, and shipping rates. $99+/month	1.7%

👉 See Also

🌎 A/B Testing in other countries

Data is based on the analysis of 5,348 websites from the Philippines.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.