Pinterest Analytics

Pinterest, Inc., San Francisco, California, United States

Pinterest Analytics is a performance measurement tool that shows how paid and organic Pins perform and how audiences interact with published content on Pinterest.

It provides metrics such as impressions, saves, engagements, Pin clicks, outbound clicks, and video views, along with dashboards highlighting top Pins and boards over recent periods.

The tool also includes filters by date range, content type, format, and device, and offers near real-time estimates for activity in the last 48 hours.

According to our data, Pinterest Analytics is the third most popular ad tracking tool on the web.
It has 15.2% of the ad tracking market share and is present on 1.9% of all websites.

Statistics based on 3.3M+ analyzed websites. About this data

📊 Rankings and Market Share

🏆 Pinterest Analytics Awards

⚡ Sites Using Pinterest Analytics

We have data on 63,246 websites that use the Pinterest Analytics ad tracking tool. Here is a list of some of the top ranked ones.

The highest rated site using Pinterest Analytics is zoom.com.

#WebsiteRankCountryLanguage
1 zoom.com #63 United States English
2 samsung.com #73 Korea English
3 wp.pl #131 Poland Polish
4 uol.com.br #135 Brazil Brazilian Portuguese
5 nypost.com #140 United States American English
6 theatlantic.com #169 United States English
7 jotform.com #173 United States English
8 fiverr.com #177 American English
9 imgur.com #220 English
10 alibaba.com #223 China English
11 cnet.com #228 English
12 bestbuy.com #254 United States English
13 bild.de #272 Germany German
14 hubspot.com #289 United States English
15 trendyol.com #301 United States Turkish
16 people.com #395 United States English
17 chess.com #397 American English
18 techradar.com #468 United States English
19 aol.com #495 United States American English
20 n-tv.de #507 Germany German

📈 Usage Statistics

Most of the sites that use Pinterest Analytics:

Most of the sites using Pinterest Analytics are from the United States, the United Kingdom, and Germany.

  • United States 26.3%
  • United Kingdom 7.9%
  • Germany 6.9%
  • India 4.9%
  • France 4.6%
  • Netherlands 3.5%
  • Brazil 3.2%
  • Australia 3.1%
  • Spain 2.8%
  • Other 36.8%

Most Pinterest Analytics users speak English, German, or French.

  • English 63.3%
  • German 5.4%
  • French 3.9%
  • Spanish 3.7%
  • Portuguese 3%
  • Dutch 2.4%
  • Japanese 2%
  • Vietnamese 1.9%
  • Russian 1.8%
  • Other 12.6%

The Pinterest Analytics ad tracking tool is especially popular on .com top-level domains.

  • .com 60.3%
  • .de 3.6%
  • .co.uk 2.8%
  • .net 2.4%
  • .org 2.3%
  • .com.br 2%
  • .nl 1.8%
  • .com.au 1.8%
  • .fr 1.4%
  • Other 21.6%

The primary market segments for websites utilizing Pinterest Analytics include online shopping, blogs and wiki, and marketing and merchandising.

  • Online Shopping 17.1%
  • Blogs/Wiki 14.3%
  • Marketing/Merchandising 12.3%
  • Business 9.5%
  • Fashion/Beauty 5.3%
  • Internet Services 4.8%
  • Travel 4.6%
  • Entertainment 3.7%
  • Education/Reference 3.2%
  • Other 25.2%

🕵️ Similar Technologies

These are some of the best Pinterest Analytics alternatives.

RankName
1
Meta Pixel
Menlo Park, California, United States

A tracking tool that allows advertisers to measure visitor activity and conversions from ads on Facebook and Instagram.
4
LinkedIn Insight Tag
Mountain View, California, United States

A website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.
5
Microsoft Advertising Tracking
Redmond, Washington, United States

A conversion and audience measurement tool that uses Universal Event Tracking tags to monitor user actions on websites linked to Microsoft Advertising campaigns.
6
Tiktok Pixel
Haidian, Beijing, China

Allows you to share website visitor events with TikTok via a browser.
7
X Pixel
Bastrop, Texas, United States

A website tracking tag that measures return on ad spend by recording the actions users take on a site after viewing, clicking, or engaging with X Ads.

🆚 Compare Alternatives

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💬 Frequently Asked Questions

What is the company behind Pinterest Analytics?

Pinterest Analytics is owned by Pinterest, Inc., headquartered in San Francisco, California, United States.

Which country uses Pinterest Analytics the most?

The majority of Pinterest Analytics users are from the United States.

Who uses Pinterest Analytics?

According to our data, Pinterest Analytics is used on thousands of sites, including such established ones as zoom.com, samsung.com, and wp.pl.

Is Pinterest Analytics used on government websites?

In total, we found Pinterest Analytics on 10 government sites in the United States.

Do academic institutions use Pinterest Analytics?

Yes. In total, we know of 61 academic websites in the United States that use Pinterest Analytics.

How does Pinterest Analytics stack up against the competition?

Pinterest Analytics is one of the most popular ad tracking tools, second only to Meta Pixel and Google Ads.

What are the alternatives to Pinterest Analytics?

Alternatives and possible competitors to Pinterest Analytics may include Meta Pixel, LinkedIn Insight Tag, and Microsoft Advertising Tracking.

👉 See Also

🗃️ About This Data