⚡ Advertising in Colombia

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Colombia is a South American country with a population of over 52 million people.

According to our research, online advertising platforms are detected on 14.8% of websites from Colombia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Colombia in 2026, based on market share.

The most popular is Google Ads with a substantial share of 52.5%, followed by Google AdSense with 29.8% and Google AdSense for Platforms with 19.1%.

Google Ads 52.5%
Google AdSense 29.8%
Google AdSense for Platforms 19.1%
LinkedIn Ads 8.5%
Google Ad Manager 7.3%
Microsoft Advertising 2.8%
Taboola 2.7%
Google Marketing Platform 2.4%
Adobe Advertising 1.9%
Ezoic 1.7%
MGID 1.5%
Teads 1.2%
Google AdSense for Domains 1.1%
Microsoft Invest 1%
AdRotate 0.9%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-1)
7. Taboola ^(-7)
8. Google Marketing Platform ^(-2)
9. Adobe Advertising ^(-4)
11. MGID ^(-26)
12. Teads ^(-17)
14. Microsoft Invest ^(-2)
15. AdRotate ^(-9)
16. AdRoll ^(-1)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 77 online advertising platforms used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	52.5%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	29.8%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	19.1%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	8.5%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	7.3%
6	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2.8%
7	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	2.7%
8	Google Marketing Platform Mountain View, California, United States An enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.	2.4%
9	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	1.9%
10	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.7%
11	MGID Santa Monica, California, United States A performance-driven platform for real-time buying, selling and management of native ads.	1.5%
12	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	1.2%
13	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.1%
14	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	1%
15	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	0.9%
16	AdRoll San Francisco, California, United States A digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization. $36+/month	0.9%
17	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.9%
18	The Moneytizer Paris, France A global advertising platform offering header bidding and revenue optimization services.	0.8%
19	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	0.7%
20	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.7%
21	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.7%
22	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	0.6%
23	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.6%
24	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	0.6%
25	BuySellAds Boston, Massachusetts, United States A contextual advertising platform that also sells ad space on partner websites through a self-serve marketplace.	0.6%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,140 websites from Colombia.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 77 were detected on websites from Colombia.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.