⚡ Advertising in Hungary

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Hungary is a Central European country with a population of around 9.6 million people.

According to our research, online advertising platforms are detected on 16.7% of websites from Hungary.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Hungary in 2026, based on market share.

The most popular is Google Ads with a substantial share of 53.1%, followed by Google AdSense with 32.6% and Google Ad Manager with 5.2%.

Google Ads 53.1%
Google AdSense 32.6%
Google Ad Manager 5.2%
InMobi 5.2%
Google AdSense for Platforms 4.8%
AdOcean 4%
Microsoft Advertising 3.6%
LinkedIn Ads 3.4%
Criteo 2.1%
Google AdSense for Domains 1.8%
Revive Adserver 1.4%
Adform 1.2%
Quantcast 1.1%
Ezoic 0.9%
Microsoft Invest 0.8%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google Ad Manager ^(-4)
4. InMobi ^(-20)
6. AdOcean ^(-71)
11. Revive Adserver ^(-23)
12. Adform ^(-16)
16. RTB House ^(-15)
18. AdRotate ^(-8)
20. Kelkoo Group ^(-70)
22. OpenX ^(-1)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 99 online advertising platforms used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	53.1%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32.6%
3	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	5.2%
4	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	5.2%
5	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	4.8%
6	AdOcean Warsaw, Poland An advanced ad server that enables publishers to effectively manage their ad space and optimize campaign profitability programmatically. 976 PLN+/month	4%
7	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	3.6%
8	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	3.4%
9	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	2.1%
10	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.8%
11	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	1.4%
12	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	1.2%
13	Quantcast San Francisco, California, United States A digital platform specializing in real-time advertising, audience measurement and consent management. Free$$$	1.1%
14	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	0.9%
15	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	0.8%
16	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.8%
17	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	0.7%
18	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	0.6%
19	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	0.6%
20	Kelkoo Group Paris, France Offers a monetization solution for website publishers that allows them to earn revenue by integrating affiliate links and product feeds into their content.	0.6%
21	Taboola New York, United States A native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites. $$$	0.6%
22	OpenX Pasadena, California, United States A programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.	0.6%
23	Clever Advertising Porto, Portugal A premium advertising platform focused on delivering new customers for iGaming brands.	0.5%
24	Magnite New York, United States An omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.	0.5%
25	Teads New York, United States A global omnichannel ad monetization platform.	0.5%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 19,303 websites from Hungary.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.