⚡ Advertising in Uruguay

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Uruguay is a South American country with a population of over 3.4 million people.

According to our research, online advertising platforms are detected on 12.5% of websites from Uruguay.

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Uruguay in 2026, based on market share.

The most popular is Google Ads with an impressive share of 39.6%, followed by Google AdSense with 32.2% and Google AdSense for Platforms with 13.2%.

Google Ads 39.6%
Google AdSense 32.2%
Google AdSense for Platforms 13.2%
LinkedIn Ads 11.9%
Google Ad Manager 11.5%
Adobe Advertising 4%
Equativ 3.5%
Microsoft Advertising 3.1%
AdRotate 2.6%
Nativo 1.8%
Criteo 1.8%
Teads 1.8%
Google AdSense for Domains 1.8%
Microsoft Invest 1.3%
Google Marketing Platform 1.3%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Uruguay than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Google Ads ^(-1)
3. Google AdSense for Platforms ^(-2)
5. Google Ad Manager ^(-2)
6. Adobe Advertising ^(-8)
7. Equativ ^(-28)
9. AdRotate ^(-17)
10. Nativo ^(-55)
12. Teads ^(-18)
14. Microsoft Invest ^(-1)
17. Prebid.js ^(-44)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 36 online advertising platforms used on sites from Uruguay, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	39.6%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	32.2%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	13.2%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	11.9%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	11.5%
6	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	4%
7	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	3.5%
8	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	3.1%
9	AdRotate Den Helder, Netherlands An advertising manager plugin for WordPress that features unlimited ad units, automatic ad rotation and integration with Google AdSense, Google Ad Manager, Amazon Ads, Media.net and more. FreeOpen source€49.00+	2.6%
10	Nativo El Segundo, California, United States A SaaS platform that provides a comprehensive, fully integrated native and content advertising technology stack.	1.8%
11	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	1.8%
12	Teads New York, United States A global omnichannel ad monetization platform.	1.8%
13	Google AdSense for Domains Mountain View, California, United States Enables domain registrars and large domain portfolio owners to earn revenue by displaying targeted Google ads on parked domains.	1.8%
14	Microsoft Invest Redmond, Washington, United States A a demand side ad management platform with full buy-side capabilities.	1.3%
15	Google Marketing Platform Mountain View, California, United States An online advertising and analytics platform from Google.	1.3%
16	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1.3%
17	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	1.3%
18	Revive Adserver Jonkersvaart, Groningen, Netherlands An open-source ad serving system.	0.9%
19	Google Interactive Media Ads Mountain View, California, United States Enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.9%
20	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	0.9%
21	Clickio London, United Kingdom A Google Certified Partner for publishers, operating globally with focus on EMEA, LATAM, and US markets.	0.9%
22	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.9%
23	Vidoomy Madrid, Spain A digital platform specializing in the distribution of video advertising for major brands on premium media.	0.9%
24	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.9%
25	optAd360 A Polish programmatic ad platform.	0.4%

👉 See Also

🌎 Advertising in other countries

Data is based on the analysis of 1,818 websites from Uruguay.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.