⚡ Advertising in Uruguay

Online advertising is done using various technologies, including advertising networks, ad servers, demand-side platforms (DSPs), and supply-side platforms (SSPs).

Uruguay is a South American country with a population of over 3.4 million people.

According to our research, online advertising platforms are detected on 12.3% of websites from Uruguay.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top online advertising platforms in Uruguay in 2026, based on market share.

The most popular is Google Ads with an impressive share of 49%, followed by Google AdSense with 25% and Google AdSense for Platforms with 14%.

Google Ads 49%
Google AdSense 25%
Google AdSense for Platforms 14%
LinkedIn Ads 13%
Google Ad Manager 8.7%
Adobe Advertising 3.3%
Criteo 3.3%
Equativ 3%
AdRotate 2.7%
RTB House 2%
Microsoft Advertising 2%
Integral Ad Science 1.3%
Teads 1.3%
DoubleVerify 1.3%
The Moneytizer 1%

🚀 Highlights

Here is a list of the top online advertising platforms that are more popular in Uruguay than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Google AdSense for Platforms ^(-1)
5. Google Ad Manager ^(-1)
6. Adobe Advertising ^(-7)
7. Criteo ^(-2)
8. Equativ ^(-26)
9. AdRotate ^(-15)
10. RTB House ^(-21)
12. Integral Ad Science ^(-42)
13. Teads ^(-16)
14. DoubleVerify ^(-59)

✨ Best Online Advertising Platforms

Below is a more detailed list of the top 25 of the 43 online advertising platforms used on sites from Uruguay, ranked by their market share.

Rank	Name	Market share
1	Google Ads Mountain View, California, United States A pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.	49%
2	Google AdSense Mountain View, California, United States An advertising network that lets publishers earn revenue by displaying targeted ads on their websites. $$$	25%
3	Google AdSense for Platforms Mountain View, California, United States An enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.	14%
4	LinkedIn Ads Mountain View, California, United States An advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.	13%
5	Google Ad Manager Mountain View, California, United States An ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.	8.7%
6	Adobe Advertising San Jose, California, United States A cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.	3.3%
7	Criteo Paris, France A French performance advertising platform focused on commerce media and retargeting.	3.3%
8	Equativ Paris, France Offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.	3%
9	AdRotate Den Helder, Netherlands A WordPress plugin for managing, scheduling, rotating, and tracking advertisements. FreeOpen source€49.00	2.7%
10	RTB House Warsaw, Poland A global advertising company that specializes in targeted advertising, including retargeting and real-time bidding.	2%
11	Microsoft Advertising Redmond, Washington, United States A pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.	2%
12	Integral Ad Science New York, United States A global media measurement and optimization platform that analyzes the value of digital advertising placements. $$$	1.3%
13	Teads New York, United States A global omnichannel ad monetization platform that provides publishers with video and display advertising solutions.	1.3%
14	DoubleVerify New York, United States A software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments. $$$	1.3%
15	The Moneytizer Paris, France A global advertising platform offering header bidding and revenue optimization services.	1%
16	Microsoft Invest Redmond, Washington, United States A demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying. Legacy	1%
17	Ezoic Carlsbad, California, United States A technology platform for digital publishers that provides ad revenue optimization solutions and works as a Google-certified publishing partner. $$$	1%
18	Vidoomy Madrid, Spain A digital platform specializing in the distribution of video advertising for major brands on premium media.	1%
19	Nativo El Segundo, California, United States A SaaS platform that provides a comprehensive, fully integrated native and content advertising technology stack.	1%
20	Amazon Ad Server Seattle, Washington, United States A global, multi-channel ad server used to create, distribute, customize, measure, and optimize campaigns.	0.7%
21	Clickio London, United Kingdom A Google Certified Partner advertising platform that helps website owners and app developers increase ad revenue.	0.7%
22	Prebid.js New York, United States An open-source library for publishers to quickly implement header bidding advertising. FreeOpen source	0.7%
23	Google Interactive Media Ads Mountain View, California, United States Google Interactive Media Ads enable publishers to request ads from any VAST-compliant ad server and manage ad playback.	0.7%
24	Amazon Advertising Seattle, Washington, United States A pay-per-click advertising platform used to display ads on Amazon.com, IMDb, Twitch, and other sites.	0.7%
25	InMobi Bengaluru, India A mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.	0.7%

👉 See Also

🌎 Advertising in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,445 websites from Uruguay.
We currently track the presence of 200 online advertising platforms across the web.
Of these, 43 were detected on websites from Uruguay.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.