Yandex.Metrica
Yandex, Moscow, RussiaYandex Metrica is a free web analytics tool from the Russian company Yandex used to track website traffic and analyze visitor behavior.
It provides real-time reports, click and scroll heatmaps that visualize where users interact on pages, session replay recordings of individual visits, goal and funnel tracking, form analytics, and audience segmentation.
According to our data, Yandex.Metrica is the 4th most popular web analytics tool on the web.
It has 4.4% of the web analytics market share and is present on 2% of all websites.
- π Website
- π Links
WikipediaπΈ Pricing
Yandex.Metrica is available in both free and paid versions.
π Rankings and Market Share
- Analytics
- Rank: 4
- Market share: 4.4%
π Yandex.Metrica Awards
- π₯ Most popular in Russia in the Analytics category.
- π₯ Most popular in Belarus in the Analytics category.
- π₯ Most popular in Kazakhstan in the Analytics category.
- π₯ Most popular in Uzbekistan in the Analytics category.
- π₯ Second most popular in Moldova in the Analytics category.
- π₯ Second most popular in Kyrgyzstan in the Analytics category.
- π₯ Second most popular in Tajikistan in the Analytics category.
- π₯ Second most popular in Andorra in the Analytics category.
- π₯ Third most popular in Turkey in the Analytics category.
- π₯ Third most popular in Ukraine in the Analytics category.
β‘ Sites Using Yandex.Metrica
We have data on 66,916 websites that use the Yandex.Metrica web analytics tool. Here is a list of some of the top ranked ones.
The highest rated site using Yandex.Metrica is rutube.ru.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #108 | Russia | Russian | |
| 2 | #123 | Russia | Russian | |
| 3 | yandex.com |
#195 | Russia | English |
| 4 | #207 | Russia | Russian | |
| 5 | #275 | Turkey | Turkish | |
| 6 | #277 | Russia | Russian | |
| 7 |  ok.ru |
#295 | Russia | English |
| 8 | #301 | United States | Turkish | |
| 9 | #402 | English | ||
| 10 | #458 | Netherlands | English | |
| 11 | #478 | Japan | Japanese | |
| 12 | #552 | Iran | Persian | |
| 13 | #567 | Turkey | Turkish | |
| 14 | #575 | Netherlands | English | |
| 15 | #591 | Kazakhstan | Russian | |
| 16 | #596 | Russia | Russian | |
| 17 | #626 | Russia | Russian | |
| 18 | #671 | Netherlands | Russian | |
| 19 | #672 | Russia | Russian | |
| 20 | #730 | Czech Republic | English |
π Usage Statistics
Most of the sites that use Yandex.Metrica:
- are located in Russia
- have content in Russian
- use the .ru domain extension
- fall into the Marketing/Merchandising category.
Most of the sites using Yandex.Metrica are from Russia.
- Russia 75.2%
- Belarus 4.1%
- Turkey 3.5%
- Kazakhstan 2.5%
- Ukraine 2.3%
- United States 1.3%
- Germany 1%
- Netherlands 1%
- Uzbekistan 0.8%
- Other 8.3%
Most Yandex.Metrica users speak Russian, English, or Turkish.
- Russian 80.2%
- English 10.7%
- Turkish 3.3%
- Ukrainian 0.7%
- Spanish 0.7%
- French 0.4%
- Polish 0.3%
- German 0.3%
- Azerbaijani 0.3%
- Other 3.1%
The Yandex.Metrica web analytics tool is especially popular on .ru and .com top-level domains.
- .ru 59.2%
- .com 14%
- .by 3.6%
- .kz 2.2%
- .net 2%
- .org 1.7%
- .su 1.1%
- .ΡΡ 1.1%
- .info 0.9%
- Other 14.2%
The primary market segments for websites utilizing Yandex.Metrica include marketing and merchandising, business, and blogs and wiki.
- Marketing/Merchandising 14.9%
- Business 13%
- Blogs/Wiki 6.8%
- Education/Reference 6.3%
- Internet Services 5.7%
- Online Shopping 5.5%
- General News 5.1%
- Entertainment 4.4%
- Health 3.8%
- Other 34.5%
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Microsoft Clarity㪠Frequently Asked Questions
What is the company behind Yandex.Metrica?
Yandex.Metrica is owned by Yandex LLC, headquartered in Moscow, Russia.
Can I use Yandex.Metrica for free?
Yes, there is a free version with limited functionality.
How much does Yandex.Metrica cost?
The pricing for Yandex.Metrica starts at 300,000 RUB per month.
Which country uses Yandex.Metrica the most?
The majority of Yandex.Metrica users are from Russia.
Who uses Yandex.Metrica?
According to our data, Yandex.Metrica is used on thousands of sites, including such established ones as rutube.ru,
mail.ru, and
yandex.com.
Is Yandex.Metrica used on government websites?
Yes, for example, it is used by meb.gov.tr.
Do academic institutions use Yandex.Metrica?
Yes. In total, we know of 6 academic websites in the United States that use Yandex.Metrica.
How does Yandex.Metrica stack up against the competition?
Yandex.Metrica is one of the most popular web analytics tools, second only to 
Google Analytics, 
Jetpack Stats, and 
Cloudflare Web Analytics.
What are the alternatives to Yandex.Metrica?
Alternatives and possible competitors to Yandex.Metrica may include LiveInternet, Top.Mail.Ru, and Sape Counter.