Segment
Twilio Inc., San Francisco, California, United StatesTwilio Segment is a customer data platform that helps companies collect, clean, consolidate, and activate first-party customer data from multiple sources.
It centralizes event and trait data with real-time ingestion, enforces consistent schemas and identity resolution across systems, supports over 300 built-in destinations and sources for analytics, marketing and data warehouses, and enables data transformation and filtering before delivery.
According to our data, Segment is the 6th most popular customer data platform on the web.
It has 3.9% of the CDP market share and is present on 0.1% of all websites.
Twilio confirms it is buying Segment for $3.2B in an all-stock deal💸 Pricing
Segment is available in both free and paid versions.
📊 Rankings and Market Share
- CDP
- Rank: 6
- Market share: 3.9%
🏆 Segment Awards
- 🥉 Third most popular in the United Arab Emirates in the CDP category.
- ⭐ 6th most popular in the United States in the CDP category.
- ⭐ 6th most popular in Canada in the CDP category.
⚡ Sites Using Segment
We have data on 4,016 websites that use the Segment CDP. Here is a list of some of the top ranked ones.
The highest rated site using Segment is nike.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #178 | United States | American English | |
| 2 |  trustpilot.com |
#284 | Denmark | American English |
| 3 | #461 | Australia | English | |
| 4 | #1,092 | Indonesia | Indonesian | |
| 5 | #1,119 | United States | English | |
| 6 | #1,150 | United Kingdom | American English | |
| 7 | #1,304 | English | ||
| 8 | #1,593 | American English | ||
| 9 | #1,877 | English | ||
| 10 |  pipedrive.com |
#2,237 | English | |
| 11 | #2,367 | United States | English | |
| 12 | #2,397 | Russia | Russian | |
| 13 | #2,476 | United States | English | |
| 14 | #2,519 | Brazil | Brazilian Portuguese | |
| 15 | #2,572 | American English | ||
| 16 | #2,707 | Colombia | Spanish | |
| 17 | #2,874 | Spanish | ||
| 18 | #2,907 | Spain | European Spanish | |
| 19 | #3,095 | English | ||
| 20 | #3,551 | English |
📈 Usage Statistics
Most of the sites that use Segment:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Segment are from the United States and the United Kingdom.
- United States 48%
- United Kingdom 6.9%
- France 4.7%
- Australia 4.5%
- Canada 4%
- Germany 2.8%
- Brazil 2.1%
- Spain 2.1%
- Switzerland 2%
- Other 22.9%
Most Segment users speak English or French.
- English 84.8%
- French 3.3%
- Spanish 2.9%
- Portuguese 1.6%
- German 1.5%
- Italian 0.8%
- Dutch 0.7%
- Chinese 0.5%
- Swedish 0.5%
- Other 3.4%
The Segment CDP is especially popular on .com top-level domains.
- .com 64.7%
- .io 4.3%
- .org 3.7%
- .co 2.4%
- .co.uk 1.7%
- .com.au 1.6%
- .ca 1.4%
- .net 1.3%
- .fr 1.1%
- Other 17.8%
The primary market segments for websites utilizing Segment include business, marketing and merchandising, and online shopping.
- Business 21.5%
- Marketing/Merchandising 11.4%
- Online Shopping 10%
- Internet Services 8%
- Finance/Banking 4.9%
- Software/Hardware 4.8%
- Fashion/Beauty 4.5%
- Health 4.4%
- Education/Reference 3.4%
- Other 27.1%
🕵️ Similar Technologies
These are some of the best Segment alternatives.
Adobe Experience Platform
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Compare Segment to…
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Salesforce Marketing Cloud
Clearbit💬 Frequently Asked Questions
What is the company behind Segment?
Segment is owned by Twilio Inc., headquartered in San Francisco, California, United States.
Can I use Segment for free?
Yes, there is a free version with limited functionality.
How much does it cost per month?
Segment is priced from $120 per month for the Team plan.
Which country uses Segment the most?
The majority of Segment users are from the United States.
Who uses Segment?
According to our data, Segment is used on thousands of sites, including such established ones as nike.com,
trustpilot.com, and loom.com.
Do academic institutions use Segment?
Yes. In total, we know of 6 academic websites in the United States that use Segment.
How does Segment stack up against the competition?
Segment is a very popular customer data platform, second only to 5 other customer data platforms we track.
What are the alternatives to Segment?
Alternatives and possible competitors to Segment may include 
Snowplow, 
Rudderstack, and Lytics.