🆚 Adobe Advertising vs. Criteo

Compare technologies based on real-world usage data *

📈 Criteo is twice as popular as Adobe Advertising.
🌎 Criteo is more popular in the United States, Germany, and France.
🌍 Adobe Advertising is more popular in the United Kingdom, the Netherlands, and Australia.

Adobe Advertising

Criteo

Type

Advertising technology

About

Adobe Advertising is a cross-channel platform that offers brands the ability to plan, buy, manage, measure, analyze and optimize display, video, native, mobile, audio, search and connected TV advertising campaigns.

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

San Jose, California, United States

Paris, France

Website

business.adobe.com

criteo.com #14,506

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 1.8 times more popular than Adobe Advertising.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, Germany, and France, while Adobe Advertising is more popular in the United Kingdom, the Netherlands, and Australia.

United States

United Kingdom

Germany

France

Korea

Italy

Netherlands

Spain

Japan

Turkey

Awards

⭐ 6th most popular in Chile in the Advertising category.
⭐ 6th most popular in Serbia in the Advertising category.
⭐ 7th most popular in the Netherlands in the Advertising category.
⭐ 7th most popular in Argentina in the Advertising category.
⭐ 7th most popular in Peru in the Advertising category.

🥉 Third most popular in Korea in the Advertising category.
⭐ 4th most popular in Turkey in the Advertising category.
⭐ 6th most popular in France in the Advertising category.
⭐ 6th most popular in Italy in the Advertising category.
⭐ 7th most popular in Spain in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on blogs and wiki, marketing and merchandising, and fashion and beauty, while Adobe Advertising is more commonly used on online shopping, business, and finance and banking sites.

Online Shopping

Blogs/Wiki

Marketing/Merchandising

Business

Fashion/Beauty

General News

Travel

Real Estate

Entertainment

Sports