🆚 Adobe Analytics vs. Fullstory

Compare technologies based on real-world usage data *

📈 Adobe Analytics is much more popular than Fullstory.
🌎 Adobe Analytics is more popular in the United States, the United Kingdom, and Germany.
🌍 Fullstory is more popular in Jersey and Armenia.

Adobe Analytics

Fullstory

Type

Web analytics tool

About

Adobe Analytics is an enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

San Jose, California, United States

Atlanta, Georgia, United States

Website

business.adobe.com

fullstory.com #61,659

Pricing

Free version ❌

Select$37,500+/year

Prime$50,000+/year

Ultimate$67,500+/year

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans$14,000+/year

Popularity

Determined by the number of sites using each technology.

The Adobe Analytics tool is 6 times more popular than Fullstory.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Adobe Analytics is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Jersey and Armenia.

United States

United Kingdom

Germany

Netherlands

Australia

France

Italy

Spain

Canada

Japan