🆚 Adobe Target vs. VWO

Compare technologies based on real-world usage data *

📈 VWO is much more popular than Adobe Target.
🌎 VWO is more popular in the United States, the United Kingdom, and the Netherlands.
🌍 Adobe Target is more popular in Saudi Arabia, Ecuador, and Tanzania.

Adobe Target

VWO

Type

A/B testing tool

Web analytics tool

About

Adobe Target is used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting.

VWO is a comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps.

It supports A/B, multivariate, and split URL testing with a no-code visual editor, behavioral analytics with heatmaps, session recordings, funnels, and surveys, advanced audience segmentation and personalization, and feature experimentation with 13 SDKs available for integration.

Headquarters

San Jose, California, United States

Delhi, India

Website

business.adobe.com

vwo.com #54,660

Pricing

Free version ❌

$50,000/year

Free version ❌Free 30-day trial

VWO Insights$2,064+/year

VWO Testing$4,068+/year

VWO Personalize$3,828+/year

Popularity

Determined by the number of sites using each technology.

The VWO web analytics tool is 6 times more popular than Adobe Target.

Total websites

Market share

A/B Testing

Personalization

Popularity by country

Determined by the number of sites detected from each country.

VWO is more popular in the United States, the United Kingdom, and the Netherlands, while Adobe Target is more popular in Saudi Arabia, Ecuador, and Tanzania.

United States

United Kingdom

Netherlands

Germany

Australia

Spain

Canada

Brazil

France

Japan

Awards

⭐ 4th most popular in Austria in the A/B Testing category.
⭐ 5th most popular in Spain in the A/B Testing category.
⭐ 5th most popular in Switzerland in the A/B Testing category.
⭐ 5th most popular in Belgium in the A/B Testing category.
⭐ 6th most popular in the Netherlands in the A/B Testing category.

🥇 Most popular in the United States in the Feature Management category.
🥇 Most popular in the United Kingdom in the A/B Testing category.
🥇 Most popular in the United Kingdom in the Feature Management category.
🥇 Most popular in the Netherlands in the Feature Management category.
🥇 Most popular in the Netherlands in the A/B Testing category.

Popularity by domain category

Determined by the number of sites in each category.

VWO is more popular among sites focused on business, online shopping, and marketing and merchandising, while Adobe Target is more commonly used on motor vehicles sites.

Business

Online Shopping

Marketing/Merchandising

Internet Services

Education/Reference

Finance/Banking

Software/Hardware

Health

Travel

Fashion/Beauty