⚡ A/B Testing in Austria

A/B testing tools are software solutions that allow users to compare two or more versions of a webpage, application, or element to determine which performs better.

Austria is a Central European country with a population of over 9 million people.

According to our data, A/B testing tools are used on 1% of websites from Austria.

Statistics based on 31K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top A/B testing tools in Austria in 2026, based on market share.

The most popular is VWO with a share of 13%, followed by Kameleoon with 11.3% and Optimizely with 10.7%.

VWO 13%
Kameleoon 11.3%
Optimizely 10.7%
Adobe Target 9.3%
PostHog 7.3%
Dynamic Yield 7%
AB Tasty 5.3%
ABlyft 5%
Crazy Egg 5%
Nosto 4.7%
OptinMonster 4%
OptiMonk 3.7%
Convert 3%
Unbounce 2.7%
Other 8%

🚀 Highlights

Here is a list of the top tools that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Kameleoon ^(-17)
3. Optimizely ^(-1)
4. Adobe Target ^(-7)
6. Dynamic Yield ^(-15)
7. AB Tasty ^(-5)
8. ABlyft ^(-19)
10. Nosto ^(-6)
17. Plerdy ^(-6)
18. Kilkaya ^(-10)
19. Monetate ^(-7)

✨ Best A/B Testing Tools

Below is a more detailed list of the top 25 of the 32 A/B testing tools used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	13%
2	Kameleoon Paris, France An A/B testing, full stack, AI-powered personalization platform for mid-sized to enterprise companies. $35,000+/year	11.3%
3	Optimizely New York, United States A digital experience platform that specializes in content management, e-commerce personalization, experimentation, and feature delivery. $36,000+/year	10.7%
4	Adobe Target San Jose, California, United States Used by marketers to design and execute online tests, create behavior-based audience segments, and automate content targeting. $50,000/year	9.3%
5	PostHog San Francisco, California, United States An open-source product analytics platform available as a self-hosted deployment or managed cloud service. FreeOpen source$$$	7.3%
6	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	7%
7	AB Tasty Paris, France A digital experience platform that enables website teams to run A/B testing, multivariate tests, personalized content experiments, and user experience optimization. $1,000+/month	5.3%
8	ABlyft Kiel, Germany An A/B testing platform with a powerful visual editor and a focus on developers. Free$$$	5%
9	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5%
10	Nosto Helsinki, Finland An intelligent commerce experience platform that integrates with e-commerce systems such as Shopify, Magento, Adobe Commerce, Shopware, BigCommerce, and VTEX to deliver personalized shopping experiences. $$$	4.7%
11	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	4%
12	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	3.7%
13	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	3%
14	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	2.7%
15	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	2.7%
16	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	2.3%
17	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	2%
18	Kilkaya Ski, Norway The Norwegian real-time analytics solution that provides customized dashboards, KPIs, A/B testing and video integration. $$$	1.3%
19	Monetate Dallas, Texas, United States A personalization platform packed with business-focused A/B testing tools that simplify the process of testing and experimentation. $1,000+/month	1.3%
20	Shoplift New York, United States A conversion rate optimization and A/B testing platform built specifically for Shopify. $99+/month	1.3%
21	ClickFunnels Canton, Georgia, United States An online tool for building high-converting websites and sales funnels. $97+/month	1%
22	FigPii Chicago, Illinois, United States A conversion optimization and web analytics platform that includes heatmaps, session replay videos, online surveys and A/B testing. Free$149.99+/month	1%
23	Convertful Tortola, British Virgin Islands A lead generation tool that can be used to create pop-ups, scroll boxes, floating action buttons, spin-to-win and scratch card widgets and more. $9+/month	0.7%
24	SiteSpect Auburndale, Massachusetts, United States A user experience A/B testing, personalization, and optimization platform that tests strategic changes to your website, mobile, and other digital applications. $$$	0.7%
25	Webflow Optimize San Francisco, California, United States An AI-driven A/B testing and personalization tool from Webflow that lets teams run experiments, tailor multiple site variations, and dynamically deliver personalized experiences to different visitor segments. $299+/month	0.7%

👉 See Also

🌎 A/B Testing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 31,389 websites from Austria.
We currently track the presence of 47 A/B testing tools across the web.
Of these, 32 were detected on websites from Austria.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.