🆚 AdRoll vs. TripleLift
- 📈 AdRoll is five times more popular than TripleLift.
- 🌎 AdRoll is more popular in the United States, the United Kingdom, and Australia.
- 🌍 TripleLift is more popular in Germany, Italy, and Poland.
Statistics based on 3.3M+ analyzed websites. About this data
AdRoll
TripleLiftType
Advertising technology
Advertising technology
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
TripleLift is a programmatic advertising platform focused on native ads.
Headquarters
San Francisco, California, United States
New York, United States
Pricing
Free version ❌
Marketing & Ads+ package$36+/month
Categories
Advertising › Rank #17
Advertising › Rank #51
Popularity
Determined by the number of sites using each technology.
AdRoll advertising technology is 5 times more popular than TripleLift.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
AdRoll is more popular in the United States, the United Kingdom, and Australia, while TripleLift is more popular in Germany, Italy, and Poland.
United States
United Kingdom
Australia
Germany
Turkey
Canada
France
Italy
Netherlands
India
Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- ⬆️ 30th most popular in the Netherlands in the Advertising category.
- ⬆️ 32nd most popular in Australia in the Advertising category.
- ⬆️ 34th most popular in Germany in the Advertising category.
- ⬆️ 38th most popular in France in the Advertising category.
- ⬆️ 39th most popular in Italy in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
AdRoll is more popular among sites focused on online shopping, business, and marketing and merchandising, while TripleLift is more commonly used on general news sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Internet Services
Education/Reference
Software/Hardware
Health
General News
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
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Nexxen
Magnite
OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.