🆚 AdRoll vs. Viant DSP

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.

It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.

Read more…

Viant DSP is a demand-side platform that enables marketers to plan, execute and measure programmatic advertising campaigns in a single platform.

Headquarters

San Francisco, California, United States
Irvine, California, United States

Website

Pricing

Free version ❌
Marketing & Ads+ package$36+/month
Free version ❌
Custom

Categories

Advertising › Rank #17
Advertising › Rank #109

Popularity

Determined by the number of sites using each technology.

AdRoll advertising technology is 18 times more popular than Viant DSP.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRoll is more popular than Viant DSP in all countries.
United States
Australia
United Kingdom
Turkey
Canada
India
France
Germany
Netherlands
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

AdRoll is more popular among sites focused on business, online shopping, and marketing and merchandising, while Viant DSP is more commonly used on motor vehicles sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Fashion/Beauty
Health
Software/Hardware
Sports
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
View more ➝
Name
Rank
#1,629
#3,721
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.