🆚 Google AdSense for Platforms vs. Yandex Advertising Network

Type

Advertising technology
Advertising technology

About

Google AdSense for Platforms is an enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

It allows platform owners to create flexible revenue-share models or full monetization flows for their users, supports segmented sub-accounts to separate publisher traffic from the platform's own traffic, and offers an "Embedded Connect" flow so end users can sign up for AdSense without leaving the platform.

Yandex Advertising Network is a contextual advertising platform operated by Yandex that enables publishers to monetize websites and mobile apps with text, display, and native ads.

It is tightly integrated with Yandex Direct, Yandex's PPC advertising system that allows advertisers to place ads on Yandex search results pages and across partner sites.

Headquarters

Mountain View, California, United States
Moscow, Russia

Website

Categories

Advertising › Rank #4
Advertising › Rank #18

Popularity

Determined by the number of sites using each technology.

Google AdSense for Platforms advertising technology is 7 times more popular than Yandex Advertising Network.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense for Platforms is more popular in the United States, India, and Brazil, while Yandex Advertising Network is more popular in Russia, Belarus, and Kazakhstan.
United States
Russia
India
Brazil
Japan
United Kingdom
Spain
France
Germany
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense for Platforms is more popular among sites focused on blogs and wiki, general news, and business, while Yandex Advertising Network is more commonly used on public information, portal sites, and recreation and hobbies sites.
Blogs/Wiki
General News
Business
Marketing/Merchandising
Entertainment
Education/Reference
Internet Services
Travel
Online Shopping
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#123
#295
View more ➝

See also

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