🆚 Google AdSense for Platforms vs. Criteo

Type

Advertising technology
Advertising technology

About

Google AdSense for Platforms is an enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

It allows platform owners to create flexible revenue-share models or full monetization flows for their users, supports segmented sub-accounts to separate publisher traffic from the platform's own traffic, and offers an "Embedded Connect" flow so end users can sign up for AdSense without leaving the platform.

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

Mountain View, California, United States
Paris, France

Website

Categories

Advertising › Rank #5
Advertising › Rank #9

Popularity

Determined by the number of sites using each technology.

Google AdSense for Platforms advertising technology is 2.8 times more popular than Criteo.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense for Platforms is more popular in the United States, Japan, and India, while Criteo is more popular in Korea, Russia, and Cyprus.
United States
Japan
India
Brazil
France
United Kingdom
Spain
Germany
Italy
Indonesia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense for Platforms is more popular among sites focused on blogs and wiki, general news, and business, while Criteo is more commonly used on online shopping, fashion and beauty, and real estate sites.
Blogs/Wiki
Online Shopping
General News
Business
Marketing/Merchandising
Entertainment
Fashion/Beauty
Travel
Education/Reference
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
keralalotteries.net
#5,245
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Name
Rank
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See also

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