🆚 Google AdSense for Platforms vs. Google Marketing Platform
- 📈 Google AdSense for Platforms is four times more popular than Google Marketing Platform.
- 🌎 Google AdSense for Platforms is more popular in the United States, India, and the United Kingdom.
- 🌍 Google Marketing Platform is more popular in Japan, Macao, and New Caledonia.
Google Marketing PlatformType
About
Google AdSense for Platforms is an enterprise advertising solution that enables content platforms, CMSs, and site builders to embed 
Google AdSense monetization natively into their services.
It allows platform owners to create flexible revenue-share models or full monetization flows for their users, supports segmented sub-accounts to separate publisher traffic from the platform's own traffic, and offers an "Embedded Connect" flow so end users can sign up for AdSense without leaving the platform.
Google Marketing Platform is an enterprise digital advertising and analytics suite developed by Google that enables organizations to plan, buy, measure, and optimize marketing campaigns.
It integrates advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360 with analytics tools including 
Analytics 360, 
Tag Manager 360, and 
Data Studio.
Headquarters
developers.google.comCategories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥈 Second most popular in Indonesia in the Advertising category.
- 🥈 Second most popular in Nigeria in the Advertising category.
- 🥈 Second most popular in Bangladesh in the Advertising category.
- 🥈 Second most popular in Nepal in the Advertising category.
- 🥈 Second most popular in Venezuela in the Advertising category.
- 🥉 Third most popular in Japan in the Advertising category.
- ⭐ 7th most popular in Singapore in the Advertising category.
- ⭐ 7th most popular in the United Arab Emirates in the Advertising category.
- ⭐ 8th most popular in Taiwan in the Advertising category.
- ⭐ 8th most popular in Hong Kong in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Microsoft Advertising
Ezoic
Criteo🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.