🆚 Ahrefs vs. Yoast SEO

Compare technologies based on real-world usage data *

📈 Yoast SEO is much more popular than Ahrefs.
🌍 Yoast SEO is more popular in all countries.

Type

Search engine optimization tool

Search engine optimization tool

About

Ahrefs is a subscription-based all-in-one SEO toolset that includes Site Audit, Website Authority Checker, Keywords Explorer, Rank Tracker, Backlink Checker and more.

Yoast SEO is a WordPress search engine optimization plugin that helps optimize website content, metadata, and technical SEO settings to improve visibility in search engines.

It provides real-time SEO and readability analysis, customizable meta titles and descriptions, automatic XML sitemap generation, canonical URL tags, structured data using Schema.org markup, social metadata for Open Graph and Twitter Cards, breadcrumb navigation, and tools for managing robots directives and redirects.

Headquarters

Singapore

Wijchen, Netherlands

Website

ahrefs.com #6,203

yoast.com #100,123

Pricing

Free version ❌

Lite
(750 keywords)$129/month

Standard
(2K keywords)$249/month

Advanced
(5K keywords)$449/month

Enterprise$179,880/year

Free version ✔️

Premium$99/year

Categories

SEO › Rank #4

SEO › Rank #1

Webmaster Tools › Rank #6

WordPress Plugins › Rank #1

Popularity

Determined by the number of sites using each technology.

The Yoast SEO tool is 45 times more popular than Ahrefs.

Total websites

Market share

SEO

Popularity by country

Determined by the number of sites detected from each country.

Yoast SEO is more popular than Ahrefs in all countries.

United States

United Kingdom

Germany

France

Italy

Spain

Netherlands

Australia

Canada

Brazil

Awards

⭐ 4th most popular in the United States in the SEO category.
⭐ 4th most popular in the United Kingdom in the SEO category.
⭐ 4th most popular in India in the SEO category.
⭐ 4th most popular in Australia in the SEO category.
⭐ 4th most popular in Australia in the Webmaster Tools category.

🥇 Most popular in the United States in the SEO category.
🥇 Most popular in the United States in the WordPress Plugins category.
🥇 Most popular in the United Kingdom in the SEO category.
🥇 Most popular in the United Kingdom in the WordPress Plugins category.
🥇 Most popular in Germany in the SEO category.

Popularity by domain category

Determined by the number of sites in each category.

Yoast SEO is more popular than Ahrefs in all market segments.

Business

Marketing/Merchandising

Blogs/Wiki

Education/Reference

Internet Services

Online Shopping

Travel

Entertainment

Health

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

tradingview.com

#259

#544

#627

xoso.com.vn

#820

xvideo.vlog.br

#967

Name

Rank

#297

ijavhd.com

#472

illuminateed.com

#556

clickpetroleoegas.com.br

#810

vailonxx.co

#832

Compare alternatives

Technologies with similar characteristics.

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.