🆚 Alexa vs. Google Optimize

Compare technologies based on real-world usage data *

Type

Legacy technology
Legacy technology

About

Alexa was a web traffic analysis service from Amazon that was discontinued in 2022.

Google Optimize was a free website optimization tool integrated with Google Ads that enabled A/B, multivariate, and redirect landing page testing. It was discontinued in September 2023.

Headquarters

Seattle, Washington, United States
Mountain View, California, United States

Website

Categories

Legacy › Rank #23
Legacy › Rank #21

Popularity

Determined by the number of sites using each technology.

Google Optimize legacy technology is 1.6 times more popular than Alexa.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Google Optimize is more popular in the United States, the United Kingdom, and the Netherlands, while Alexa is more popular in Turkey, India, and Italy.
United States
United Kingdom
Turkey
Netherlands
Germany
India
Japan
Spain
Brazil
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Optimize is more popular among sites focused on business, online shopping, and marketing and merchandising, while Alexa is more commonly used on general news, blogs and wiki, and entertainment sites.
Business
Online Shopping
Marketing/Merchandising
General News
Internet Services
Blogs/Wiki
Education/Reference
Entertainment
Finance/Banking
Health

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,383
View more ➝
Name
Rank
#358
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.