🆚 Amplitude vs. Hotjar

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Amplitude is a product analytics and event-tracking platform for measuring, analyzing, and understanding how users interact with digital products by collecting behavioral data from websites and apps.

It offers real-time event-based tracking and visualization with charts, funnels, cohorts, segmentation, retention and conversion analysis, cross-platform user journey mapping, customizable dashboards, and integrates feature management and feature flagging to target and roll out code changes to controlled user segments.

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Headquarters

San Francisco, California, United States
St. Julian's, Malta

Website

Pricing

Free version ✔️Up to 10M events and 10K tracked users per month
Plus$588+/year
Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom

Categories

Analytics › Rank #50
Analytics › Rank #7
Conversion Optimization › Rank #11
Feature Management › Rank #4
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 22 times more popular than Amplitude.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United States, the United Kingdom, and the Netherlands, while Amplitude is more popular in Kazakhstan and Saint Helena.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than Amplitude in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.