🆚 AppLovin vs. InMobi

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AppLovin is a mobile advertising and marketing platform that enables app developers and publishers to monetize and promote mobile apps through ads and user-acquisition campaigns.

It acts as both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, and provides varied ad formats, user-acquisition targeting, real-time bidding, and performance analytics.

InMobi is a mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

It offers both ad-network and supply-side platform (SSP) services, supports ad-format targeting across apps, and claims to reach over one billion unique mobile devices globally.

Headquarters

Palo Alto, California, United States
Bengaluru, India

Website

Categories

Advertising › Rank #95
Advertising › Rank #24

Popularity

Determined by the number of sites using each technology.

InMobi advertising technology is 8 times more popular than AppLovin.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

InMobi is more popular in Italy, Greece, and the United States, while AppLovin is more popular in China.
Italy
Greece
United States
Spain
Poland
United Kingdom
Turkey
France
Germany
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

InMobi is more popular among sites focused on general news, blogs and wiki, and entertainment, while AppLovin is more commonly used on online shopping and fashion and beauty sites.
General News
Blogs/Wiki
Entertainment
Sports
Online Shopping
Business
Marketing/Merchandising
Games
Public Information
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#15,911
#16,029
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.