🆚 Audience Studio vs. Oracle BlueKai
- 📈 Audience Studio is twice as popular as Oracle BlueKai.
- 🌎 Audience Studio is more popular in the United States, Germany, and Canada.
- 🌎 Oracle BlueKai is more popular in Brazil, Japan, and Turkey.
Statistics based on 3.3M+ analyzed websites. About this data
Audience Studio
Oracle BlueKaiType
Legacy technology
Data management platform
About
Salesforce Audience Studio is a data management platform that was retired in February 2024.
Oracle BlueKai is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns.
Headquarters
San Francisco, California, United States
Austin, Texas, United States
Pricing
Free version ❌
Custom
Popularity
Determined by the number of sites using each technology.
Audience Studio legacy technology is 1.9 times more popular than Oracle BlueKai.
Total websites
Market share
Popularity by country
Determined by the number of sites detected from each country.
Audience Studio is more popular in the United States, Germany, and Canada, while Oracle BlueKai is more popular in Brazil, Japan, and Turkey.
United States
Germany
United Kingdom
Canada
Italy
Spain
France
Brazil
Australia
Japan
Awards
- ⬆️ 27th most popular in the United States in the Legacy category.
- ⬆️ 36th most popular in Canada in the Legacy category.
- ⬆️ 39th most popular in Italy in the Legacy category.
- ⬆️ 40th most popular in Spain in the Legacy category.
- ⬆️ 41st most popular in Australia in the Legacy category.
- ⭐ 4th most popular in Turkey in the DMP category.
- ⭐ 5th most popular in the United States in the DMP category.
- ⭐ 5th most popular in Brazil in the DMP category.
- ⭐ 6th most popular in Germany in the DMP category.
- ⭐ 7th most popular in Japan in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Audience Studio is more popular among sites focused on sports, online shopping, and business, while Oracle BlueKai is more commonly used on general news, software and hardware, and real estate sites.
Sports
Online Shopping
Business
Marketing/Merchandising
General News
Finance/Banking
Education/Reference
Fashion/Beauty
Health
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
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Permutive🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,359,906 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.