⚡ Data Management Platforms in Brazil

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Brazil is a South American country with a population of around 217 million people.

According to our research, data management platforms are used on 0.7% of websites from Brazil.

Statistics based on 66K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Brazil in 2026, based on market share.

The most popular is Navegg with a substantial share of 56.2%, followed by Adobe Audience Manager with 32.9% and Adform with 6.5%.

Navegg 56.2%
Adobe Audience Manager 32.9%
Adform 6.5%
Lotame 5.9%
Oracle BlueKai 5.7%
Permutive 2.7%
Clearbit 2.2%
Nexxen 2%
Nielsen 1.6%
Simpli.fi 0.8%
Piano 0.6%
Eyeota 0.6%
Intimate Merger 0.4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Navegg ^(-13)
5. Oracle BlueKai ^(-5)
6. Permutive ^(-1)
7. Clearbit ^(-1)
12. Eyeota ^(-3)

✨ Best DMPs

Below is a more detailed list of 13 DMPs used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Navegg São Paulo, Brazil A DMP and website analytics solution developed in Brazil.	56.2%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	32.9%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	6.5%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	5.9%
5	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	5.7%
6	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	2.7%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	2.2%
8	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2%
9	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.6%
10	Simpli.fi Fort Worth, Texas, United States A programmatic DSP and DMP platform offering solutions for CTV, addressable, geo-fencing, mobile, display, native, audio and social advertising. $10,000+/month	0.8%
11	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	0.6%
12	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.6%
13	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.4%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 66,421 websites from Brazil.
We currently track the presence of 18 DMPs across the web.
Of these, 13 were detected on websites from Brazil.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.