🆚 Better Business Bureau vs. Shopper Approved

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Shopper Approved is a review platform that helps businesses collect and display genuine reviews from verified customers.

Headquarters

Arlington, Virginia, United States
Ogden, Utah, United States

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free version ❌Free 15-day trial
Custom

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #24
Business Listings › Rank #2

Popularity

Determined by the number of sites using each technology.

The Better Business Bureau customer review website is 8 times more popular than Shopper Approved.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Better Business Bureau is more popular in the United States, Canada, and the United Kingdom, while Shopper Approved is more popular in Australia, India, and New Zealand.
United States
Canada
United Kingdom
Australia
France
Germany
India
Netherlands
New Zealand
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Better Business Bureau is more popular than Shopper Approved in all market segments.
Marketing/Merchandising
Online Shopping
Business
Real Estate
Finance/Banking
Internet Services
Health
Travel
Education/Reference
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
#13,497
#15,812
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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