🆚 Better Business Bureau vs. Yelp

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Yelp is an American crowd-sourced review platform where users publish ratings and written feedback about local businesses.

It supports star ratings on a five-point scale, photo uploads, review filtering and moderation, business profile pages, consumer messaging, and embeds and APIs that allow reviews and ratings to be displayed on third-party websites.

Headquarters

Arlington, Virginia, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free version ✔️Free listing
Upgrade Package$180+/month

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #5
Business Listings › Rank #2
Business Listings › Rank #1
Social Media › Rank #14

Popularity

Determined by the number of sites using each technology.

The Yelp customer review website is 1.5 times more popular than Better Business Bureau.
Total websites

Market share

Customer Reviews
Business Listings

Popularity by country

Determined by the number of sites detected from each country.

Yelp is more popular in the United States, the United Kingdom, and Australia, while Better Business Bureau is more popular in Canada, France, and Austria.
United States
Canada
United Kingdom
Australia
Germany
Mexico
Belgium
France
Spain
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

Yelp is more popular among sites focused on marketing and merchandising, health, and travel, while Better Business Bureau is more commonly used on business, online shopping, and real estate sites.
Marketing/Merchandising
Business
Online Shopping
Health
Real Estate
Internet Services
Travel
Restaurants
Finance/Banking
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
#18,391
#25,208
#35,446
#49,397
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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