🆚 BrightEdge vs. Fullstory

📈 Fullstory is noticeably more popular than BrightEdge.
🌎 Fullstory is more popular in the United States, the United Kingdom, and Australia.
🌍 BrightEdge is more popular in Belgium, China, and Finland.

Statistics based on 3.8M+ analyzed websites. About this data

BrightEdge

Fullstory

Type

Search engine optimization tool

Web analytics tool

About

BrightEdge is an enterprise SEO platform that uncovers the intent behind search queries, identifies competitors for each content topic, guides content creation and optimization, and monitors content performance.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

San Mateo, California, United States

Atlanta, Georgia, United States

Website

brightedge.com #109,260

fullstory.com #61,659

Pricing

Free version ❌

$80,000+/year

Free version ✔️ 30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans $14,000+/year

Popularity

Determined by the number of sites using each technology.

The Fullstory web analytics tool is 1.6 times more popular than BrightEdge.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Fullstory is more popular in the United States, the United Kingdom, and Australia, while BrightEdge is more popular in Belgium, China, and Finland.

United States

United Kingdom

Australia

Canada

Germany

France

Netherlands

Spain

Sweden

Italy

Awards

🔥 13rd most popular in the United States in the SEO category.
⬆️ 37th most popular in the United States in the Analytics category.
⬆️ 67th most popular in the United Kingdom in the Analytics category.

⬆️ 31st most popular in Australia in the Analytics category.
⬆️ 36th most popular in the United States in the Analytics category.
⬆️ 44th most popular in Canada in the Analytics category.
⬆️ 51st most popular in the United Kingdom in the Analytics category.
⬆️ 56th most popular in Germany in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Fullstory is more popular among sites focused on marketing and merchandising, online shopping, and travel, while BrightEdge is more commonly used on business, education and reference, and health sites.

Business

Marketing/Merchandising

Online Shopping

Education/Reference

Health

Travel

Finance/Banking

Internet Services

Software/Hardware

Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#63

#1,188

#1,708

#1,825

#1,846

Name

Rank

#13

#162

#163

#301

#322