🆚 Claritas vs. SalesViewer

Type

Identity resolution software
Lead generation tool

About

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

SalesViewer is a sales tracking and lead generation platform that identifies anonymous website visitors and translates their visits into B2B sales and marketing signals.

It matches anonymous traffic to company identities and provides detailed behavior analytics, event tracking, automated lead scoring and categorization, contact data access, and integration with CRM and workflow tools.

Headquarters

Cincinnati, Ohio, United States
Bochum, Germany

Website

Pricing

Free version ❌
Claritas Spotlight
Standard$1,645/year
Advanced$3,295/year
Free version ❌Free 14-day trial
Pro€99+/month
Premium€339+/month
Individual€629+/month

Categories

Identity Resolution › Rank #13
Identity Resolution › Rank #18
Marketing Attribution › Rank #9
Lead Generation › Rank #26
Lead Generation › Rank #33
Analytics › Rank #93

Popularity

Determined by the number of sites using each technology.

The Claritas identity resolution software is 1.6 times more popular than SalesViewer.
Total websites

Market share

Identity Resolution
Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Claritas is more popular in the United States, the United Kingdom, and Canada, while SalesViewer is more popular in Germany, Switzerland, and Austria.
United States
Germany
Switzerland
Austria
United Kingdom
France
Canada
Netherlands
Spain
Belgium

Awards

Popularity by domain category

Determined by the number of sites in each category.

Claritas is more popular among sites focused on business, education and reference, and online shopping, while SalesViewer is more commonly used on software and hardware, and Internet services sites.
Business
Education/Reference
Online Shopping
Marketing/Merchandising
Health
Finance/Banking
Software/Hardware
Real Estate
Fashion/Beauty
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#484
#1,626
View more ➝
Name
Rank
#36,295
#50,568
#99,176
View more ➝

See also

🗃️ About This Data