🆚 Claritas vs. Triple Whale

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Marketing attribution platform

About

Claritas is an omnichannel marketing and audience intelligence platform that helps organizations analyze consumer behavior and build targeted audiences for advertising and customer acquisition.

It combines a proprietary database covering over 250 million U.S. consumers with demographic, geographic, and behavioral attributes, offers a proprietary audience segmentation system called PRIZM, supports identity resolution across devices, and provides tools for campaign planning, targeting, and measurement across digital and offline channels.

Triple Whale is a cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.

Headquarters

Cincinnati, Ohio, United States
Columbus, Ohio, United States

Website

Pricing

Free version ❌
Claritas Spotlight
Standard$1,645/year
Advanced$3,295/year
Free version ✔️Founders Dash plan: 2 Users, 12-month look back
Growth$129+/month
Pro$199+/month
Premium$279+/month
Premium+$479+/month

Categories

Identity Resolution › Rank #18
Marketing Attribution › Rank #12
Marketing Attribution › Rank #1
Lead Generation › Rank #33
Analytics › Rank #30

Popularity

Determined by the number of sites using each technology.

The Triple Whale marketing attribution platform is 14 times more popular than Claritas.
Total websites

Market share

Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Triple Whale is more popular than Claritas in all countries.
United States
United Kingdom
Australia
Germany
Canada
Netherlands
India
France
Denmark
New Zealand

Awards

Popularity by domain category

Determined by the number of sites in each category.

Triple Whale is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Claritas is more commonly used on education and reference, finance and banking, and non-profit, advocacy and NGO sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Health
Education/Reference
Blogs/Wiki
Sports
Internet Services
Pharmacy

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#484
#1,626
#2,653
View more ➝
Name
Rank
#3,606
#8,600
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.