🆚 Coupang vs. Taobao
- 📈 Taobao is much more popular than Coupang.
- 🌎 Taobao is more popular in China, Hong Kong, and the United States.
- 🌍 Coupang is more popular in Korea.
Statistics based on 3.5M+ analyzed websites. About this data
Type
Online marketplace
Online marketplace
About
Coupang is a South Korean marketplace platform.
Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.
It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages Alipay payments with buyer protection.
Headquarters
Seattle, Washington, United States
Hangzhou, China
Categories
Marketplaces › Rank #49
Marketplaces › Rank #7
Popularity
Determined by the number of sites using each technology.
The Taobao marketplace is 13 times more popular than Coupang.
Total websites
Market share
Marketplaces
Popularity by country
Determined by the number of sites detected from each country.
Taobao is more popular in China, Hong Kong, and the United States, while Coupang is more popular in Korea.
China
Hong Kong
Korea
United States
Indonesia
Singapore
Taiwan
Japan
Vietnam
Germany
Awards
- 🥈 Second most popular in Korea in the Marketplaces category.
- 🥇 Most popular in China in the Marketplaces category.
- 🥇 Most popular in Hong Kong in the Marketplaces category.
- ⭐ 4th most popular in Indonesia in the Marketplaces category.
- ⭐ 4th most popular in Singapore in the Marketplaces category.
- ⭐ 5th most popular in Korea in the Marketplaces category.
Popularity by domain category
Determined by the number of sites in each category.
Taobao is more popular than Coupang in all market segments.
Business
Blogs/Wiki
Online Shopping
Portal Sites
Marketing/Merchandising
Internet Services
Forum/Bulletin Boards
Education/Reference
Entertainment
Software/Hardware
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Etsy
Lazada
eBay
Naver Smart Store
Alibaba Group company profile🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,511,995 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.