🆚 Customer.io vs. PushOwl

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Push notification platform

About

Customer.io is a multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale.

PushOwl is an omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging.

It supports automated campaigns for abandoned carts, back-in-stock and price-drop alerts, welcome and browse-abandonment messages, customer segmentation based on behavior, performance analytics, and customizable opt-in widgets.

Headquarters

Beaverton, Oregon, United States
Paris, France

Website

Pricing

Free version ❌Free 14-day trial
Essentials$100+/month
Premium$1,000+/month
EnterpriseCustom
Free version ✔️Basic Bundle: 500 emails and 500 web push per month
Plus Bundle
(500+ emails, 10K+ web push)
$19+/month
Power Bundle
(500+ emails, 25K+ web push)
$79+/month
SMS$10/1K credits

Categories

Marketing Automation › Rank #41
Marketing Automation › Rank #25
Email Marketing › Rank #39
Email Marketing › Rank #28
Push Notifications › Rank #18
Push Notifications › Rank #10

Popularity

Determined by the number of sites using each technology.

The PushOwl platform is 2.6 times more popular than Customer.io.
Total websites

Market share

Marketing Automation
Email Marketing
Push Notifications

Popularity by country

Determined by the number of sites detected from each country.

PushOwl is more popular in the United States, the United Kingdom, and Australia, while Customer.io is more popular in Sweden, the Netherlands, and Switzerland.
United States
United Kingdom
Australia
Pakistan
India
France
Germany
Canada
South Africa
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

PushOwl is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Customer.io is more commonly used on business, Internet services, and finance and banking sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Internet Services
Sports
Finance/Banking
Tobacco
Entertainment
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#8,462
#16,890
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.