🆚 DoubleVerify vs. Integral Ad Science

Compare technologies based on real-world usage data *

Type

Advertising technology
Web analytics tool

About

DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.

It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.

Integral Ad Science (IAS) is a global media measurement and optimization platform that analyzes the value of digital advertising placements.

Headquarters

New York, United States
New York, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
Custom

Categories

Advertising › Rank #74
Advertising › Rank #55
Fraud Prevention › Rank #13
Analytics › Rank #68

Popularity

Determined by the number of sites using each technology.

The Integral Ad Science web analytics tool is 1.5 times more popular than DoubleVerify.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Integral Ad Science is more popular in the United States, the United Kingdom, and Italy, while DoubleVerify is more popular in Turkey, Germany, and Russia.
Turkey
United States
United Kingdom
Germany
Russia
Italy
Netherlands
Indonesia
France
Czech Republic

Awards

Popularity by domain category

Determined by the number of sites in each category.

Integral Ad Science is more popular among sites focused on general news, entertainment, and business, while DoubleVerify is more commonly used on sports, blogs and wiki, and health sites.
General News
Sports
Blogs/Wiki
Entertainment
Business
Health
Travel
Online Shopping
Portal Sites
Marketing/Merchandising

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
View more ➝
Name
Rank
#123
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.