🆚 Drift vs. Kit

Compare technologies based on real-world usage data *

📈 Kit is three times more popular than Drift.
🌎 Kit is more popular in the United States, the United Kingdom, and Canada.
🌍 Drift is more popular in India, Switzerland, and Nigeria.

Drift

Kit

Type

Live chat software solution

Email marketing platform

About

Drift is a conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages.

It enables website visitors to engage in natural language conversations, book meetings, view analytics, and get instantly qualified leads automatically routed to sales tools such as Salesloft.

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

Headquarters

Atlanta, Gerogia, United States

Boise, Idaho, United States

Website

salesloft.com #20,583

kit.com #8,101

Pricing

Free version ❌

$900+/user/year

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding

Creator1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month

Creator Pro1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month

Popularity

Determined by the number of sites using each technology.

The Kit email marketing platform is 3 times more popular than Drift.

Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Kit is more popular in the United States, the United Kingdom, and Canada, while Drift is more popular in India, Switzerland, and Nigeria.

United States

United Kingdom

Canada

Australia

Germany

India

Netherlands

France

Spain

Switzerland

Awards

⭐ 8th most popular in the United States in the Lead Generation category.
⭐ 8th most popular in India in the Lead Generation category.
⭐ 8th most popular in Switzerland in the Lead Generation category.
⭐ 9th most popular in Australia in the Lead Generation category.
⭐ 10th most popular in Switzerland in the Live Chats category.

⭐ 7th most popular in the United States in the Marketing Automation category.
⭐ 7th most popular in Canada in the Marketing Automation category.
⭐ 7th most popular in Japan in the Email Marketing category.
⭐ 9th most popular in the United States in the Email Marketing category.
⭐ 9th most popular in Canada in the Email Marketing category.

Popularity by domain category

Determined by the number of sites in each category.

Kit is more popular among sites focused on blogs and wiki, marketing and merchandising, and recreation and hobbies, while Drift is more commonly used on business, Internet services, and software and hardware sites.

Blogs/Wiki

Business

Marketing/Merchandising

Internet Services

Software/Hardware

Recreation/Hobbies

Education/Reference

Real Estate

Restaurants

Online Shopping