🆚 Equativ vs. OpenX

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Equativ offers a comprehensive suite of buy-side and sell-side ad tech solutions, including its own independent ad server, SSP and buyer tools.

OpenX is a programmatic advertising and supply-side platform that helps publishers monetize digital inventory across web, mobile, video, and connected TV.

It operates a real-time bidding exchange with header bidding support, offers private marketplaces and deal management, provides fraud prevention and quality controls, supports CTV and OTT monetization, and includes yield optimization and API access.

Headquarters

Paris, France
Pasadena, California, United States

Website

Categories

Advertising › Rank #35
Advertising › Rank #23

Popularity

Determined by the number of sites using each technology.

OpenX advertising technology is 1.5 times more popular than Equativ.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

OpenX is more popular in the United States, the United Kingdom, and the Netherlands, while Equativ is more popular in Germany, Turkey, and France.
United States
Germany
Turkey
France
Spain
Poland
United Kingdom
Italy
Brazil
Netherlands

Awards

Popularity by domain category

Determined by the number of sites in each category.

OpenX is more popular among sites focused on general news, blogs and wiki, and entertainment, while Equativ is more commonly used on online shopping, business, and marketing and merchandising sites.
General News
Online Shopping
Business
Blogs/Wiki
Entertainment
Marketing/Merchandising
Fashion/Beauty
Sports
Health
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#408
View more ➝
Name
Rank
#131
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.