🆚 Etracker vs. Northbeam

Type

Web analytics tool
Marketing attribution platform

About

Etracker is a German web analytics and marketing optimization platform that enables organizations to measure website traffic, user behavior, and conversions while maintaining strong data privacy compliance.

It provides real-time analytics, visitor journey analysis, conversion tracking, A/B testing, heatmaps, campaign attribution, and cookieless tracking designed to comply with EU and GDPR requirements.

Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.

It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.

Read more…

Headquarters

Hamburg, Germany
El Segundo, California, United States

Website

Pricing

Free version ❌Free 30-day trial
Basic
(25K+ hits)
€10.80+/month
Pro
(25K+ hits)
€22.80+/month
Enterprise
(250K+ hits)
€118.80+/month
Free version ❌
Starter
(up to 1M pageviews/month)
$1,500+/month
Professional $30,000+/year
Enterprise Custom

Categories

Analytics › Rank #62
Analytics › Rank #101
Marketing Attribution › Rank #4
Marketing Attribution › Rank #10

Popularity

Determined by the number of sites using each technology.

The Etracker web analytics tool is 5 times more popular than Northbeam.
Total websites

Market share

Analytics
Marketing Attribution

Popularity by country

Determined by the number of sites detected from each country.

Etracker is more popular in Germany, Austria, and the United Kingdom, while Northbeam is more popular in the United States, Canada, and Australia.
Germany
United States
Austria
United Kingdom
Switzerland
Spain
Netherlands
France
Canada
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Etracker is more popular among sites focused on business, marketing and merchandising, and education and reference, while Northbeam is more commonly used on online shopping and fashion and beauty sites.
Business
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Education/Reference
Internet Services
Health
Non-Profit/Advocacy/NGO
Public Information
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,417
#5,401
#7,560
#8,743
#8,904
View more ➝
Name
Rank
#3,606
#14,774
#15,038
View more ➝

See also

🗃️ About This Data